Strategic Partner Marketing & Alliances Lead (Remote)

Colonial Group; Northern (KY); Hybrid; USD 110,000 - 130,000; Full time

Job summary

Accuris is seeking a highly collaborative Partner Marketing Manager to lead SDO, content partners, and reseller programs for its Engineering Intelligence platform. You will drive co-branded campaigns, webinars, customer stories, and launch activities while enabling partners and supporting co-selling motions.

You will work cross-functionally with Sales, Product Marketing, Partner Management, Regional Marketing, and leadership to scale partner programs globally and measure impact on pipeline and

Qualifications

• 4-8+ years of experience in partner marketing, channel marketing, alliance marketing, or B2B technology marketing.
• Experience supporting reseller/channel ecosystems and/or strategic partner programs.
• Proven ability to execute multi-channel marketing campaigns.
• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Experience working cross-functionally with Sales, Product, and Executive stakeholders.

Responsibilities

• Develop and execute joint marketing programs with SDO and publishing partners.
• Create co-branded campaigns, webinars, customer stories, thought leadership, and launch activities.
• Support strategic partner communications and relationship-building initiatives.
• Help position Accuris as a trusted technology and workflow partner to the standards ecosystem.
• Coordinate partner participation at industry events, advisory boards, and customer engagements.
• Drive partner awareness of new platform capabilities and innovation initiatives.
• Build and execute reseller marketing programs to support pipeline generation and revenue growth.
• Develop scalable reseller enablement materials including: messaging guides, campaign toolkits, sales presentations, battlecards, social content, email templates, webinar kits.
• Support reseller onboarding and ongoing go-to-market readiness.
• Partner with Sales and Channel teams on co-selling campaigns and ABM initiatives.
• Help establish marketing best practices, MDF usage guidance, and performance tracking for partners.
• Identify opportunities to improve reseller engagement, activation, and market visibility.
• Launch and manage integrated marketing campaigns across digital, email, webinars, social, and events.
• Collaborate with regional marketing teams to localize and scale partner programs globally.
• Measure and report on campaign performance, partner engagement, sourced pipeline, and ROI.
• Support partner-related product launches, announcements, and customer communications.
• Help create compelling messaging around Engineering Intelligence, standards workflows, digital engineering, compliance, and connected engineering ecosystems.
• Work closely with Product Marketing to align partner messaging with company positioning and platform evolution.
• Ensure consistency of branding and messaging across partner-facing materials.

Skills

Partner marketing

Channel marketing

Alliance marketing

B2B marketing

Project management

Communication

Cross-functional collaboration

Campaign execution

Job description

Accuris is seeking a highly collaborative Partner Marketing Manager to lead SDO, content partners, and reseller programs for its Engineering Intelligence platform. You will drive co-branded campaigns, webinars, customer stories, and launch activities while enabling partners and supporting co-selling motions.

You will work cross-functionally with Sales, Product Marketing, Partner Management, Regional Marketing, and leadership to scale partner programs globally and measure impact on pipeline and