Partner Marketing Manager (Remote)

Colonial Group; Northern (KY); Hybrid; USD 110,000 - 130,000; Full time

Job summary

Accuris is seeking a highly collaborative Partner Marketing Manager to lead SDO, content partners, and reseller programs for its Engineering Intelligence platform. You will drive co-branded campaigns, webinars, customer stories, and launch activities while enabling partners and supporting co-selling motions.

You will work cross-functionally with Sales, Product Marketing, Partner Management, Regional Marketing, and leadership to scale partner programs globally and measure impact on pipeline and

Qualifications

• 4-8+ years of experience in partner marketing, channel marketing, alliance marketing, or B2B technology marketing.
• Experience supporting reseller/channel ecosystems and/or strategic partner programs.
• Proven ability to execute multi-channel marketing campaigns.
• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Experience working cross-functionally with Sales, Product, and Executive stakeholders.

Responsibilities

• Develop and execute joint marketing programs with SDO and publishing partners.
• Create co-branded campaigns, webinars, customer stories, thought leadership, and launch activities.
• Support strategic partner communications and relationship-building initiatives.
• Help position Accuris as a trusted technology and workflow partner to the standards ecosystem.
• Coordinate partner participation at industry events, advisory boards, and customer engagements.
• Drive partner awareness of new platform capabilities and innovation initiatives.
• Build and execute reseller marketing programs to support pipeline generation and revenue growth.
• Develop scalable reseller enablement materials including: messaging guides, campaign toolkits, sales presentations, battlecards, social content, email templates, webinar kits.
• Support reseller onboarding and ongoing go-to-market readiness.
• Partner with Sales and Channel teams on co-selling campaigns and ABM initiatives.
• Help establish marketing best practices, MDF usage guidance, and performance tracking for partners.
• Identify opportunities to improve reseller engagement, activation, and market visibility.
• Launch and manage integrated marketing campaigns across digital, email, webinars, social, and events.
• Collaborate with regional marketing teams to localize and scale partner programs globally.
• Measure and report on campaign performance, partner engagement, sourced pipeline, and ROI.
• Support partner-related product launches, announcements, and customer communications.
• Help create compelling messaging around Engineering Intelligence, standards workflows, digital engineering, compliance, and connected engineering ecosystems.
• Work closely with Product Marketing to align partner messaging with company positioning and platform evolution.
• Ensure consistency of branding and messaging across partner-facing materials.

Skills

Partner marketing

Channel marketing

Alliance marketing

B2B marketing

Project management

Communication

Cross-functional collaboration

Campaign execution

Job description

Partner Marketing Manager – Channels & Strategic Alliances

Location: Remote - US

Reports To: Head of Product Marketing: Engineering Intelligence

AboutAccuris

Accuris is transforming how engineering organizations access, apply, and operationalize critical technical intelligence. Our Engineering Intelligence platform helps global manufacturers, aerospace leaders, automotive innovators, energy companies, and industrial enterprises accelerate product development, reduce risk, and improve compliance through trusted standards, engineering workflows, and connected intelligence.

With deep relationships across standards development organizations (SDOs), technology partners, and resellers, Accuris is building the future of Engineering Intelligence.

Role Overview

We are seeking a highly collaborative and execution-oriented Partner Marketing Manager - SDO & Reseller Programs to lead and scale marketing efforts across two strategic partner ecosystems:

• Standards Development Organizations (SDOs) and publishing/content partners
• Reseller and channel partners supporting the growth of our Engineering Intelligence solutions globally

This is a highly visible role that blends partner marketing, go-to-market execution, enablement, campaign development, and relationship management. The ideal candidate understands how to market through partners, support co-selling motions, and build scalable programs that drive awareness, pipeline, and revenue.

The role will work cross-functionally with Sales, Product Marketing, Partner Management, Regional Marketing, and Executive Leadership.

Key Responsibilities

SDO & Content Partner Marketing

• Develop and execute joint marketing programs with SDO and publishing partners
• Create co-branded campaigns, webinars, customer stories, thought leadership, and launch activities
• Support strategic partner communications and relationship-building initiatives
• Help position Accuris as a trusted technology and workflow partner to the standards ecosystem
• Coordinate partner participation at industry events, advisory boards, and customer engagements
• Drive partner awareness of new platform capabilities and innovation initiatives

Reseller & Channel Marketing

• Build and execute reseller marketing programs to support pipeline generation and revenue growth
• Develop scalable reseller enablement materials including:
  1. Messaging guides
  2. Campaign toolkits
  3. Sales presentations
  4. Battlecards
  5. Social content
  6. Email templates
  7. Webinar kits
• Support reseller onboarding and ongoing go-to-market readiness
• Partner with Sales and Channel teams on co-selling campaigns and account-based initiatives
• Help establish marketing best practices, MDF usage guidance, and performance tracking for partners
• Identify opportunities to improve reseller engagement, activation, and market visibility

Campaigns & Demand Generation

• Launch and manage integrated marketing campaigns across digital, email, webinars, social, and events
• Collaborate with regional marketing teams to localize and scale partner programs globally
• Measure and report on campaign performance, partner engagement, sourced pipeline, and ROI
• Support partner-related product launches, announcements, and customer communications

Content & Messaging

• Help create compelling messaging around Engineering Intelligence, standards workflows, digital engineering, compliance, and connected engineering ecosystems
• Work closely with Product Marketing to align partner messaging with company positioning and platform evolution
• Ensure consistency of branding and messaging across partner-facing materials

Qualifications

Required Experience

• 4-8+ years of experience in partner marketing, channel marketing, alliance marketing, or B2B technology marketing
• Experience supporting reseller/channel ecosystems and/or strategic partner programs
• Proven ability to execute multi-channel marketing campaigns
• Strong project management and organizational skills
• Excellent written and verbal communication abilities
• Experience working cross-functionally with Sales, Product, and Executive stakeholders

Preferred Experience

• Experience in SaaS, enterprise software, engineering technology, industrial technology, PLM, compliance, or data/analytics markets
• Experience in Energy, Aerospace & Defense, and Manufacturing is a plus
• Familiarity with standards organizations, technical content ecosystems, or engineering/manufacturing industries
• Experience supporting global or international partner programs
• Exposure to account-based marketing (ABM) and channel enablement strategies

What Success Looks Like

• Increased reseller engagement and pipeline contribution
• Stronger co-marketing execution with SDO and strategic partners
• Improved partner enablement and campaign scalability
• Increased awareness and adoption of Accuris solutions through partner ecosystems
• Consistent delivery of high-quality marketing programs that support company growth objectives

Why Join

• Help shape a rapidly evolving category at the intersection of engineering, intelligence, AI-enabled workflows, and industrial technology
• Work with globally recognized standards organizations and technology partners
• Join a fast-moving organization with strong momentum, market opportunity, and executive visibility
• Opportunity to directly influence growth strategy and partner ecosystem expansion
• Collaborative environment with significant ownership and impact

Compensation/Benefits Information

Accuris states that the anticipated base salary range for this position is $110,000 to $130,000 + 10% annual bonus. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role.

For more information on benefits, please reach out to the recruiter assigned to the role.

About Company Statement

We provide the world's engineers mission-critical intelligence, safeguarding the technology of today and enabling the breakthroughs of tomorrow. Accuris transforms the world’s largest repository of standards and supply chain data into AI-driven insights and connected workflows - enabling engineers to work smarter, stay compliant, and innovate faster. Behind every world-changing innovation - there’s Accuris - the most trusted intelligence platform for engineers. https://accuristech.com/

Accuris provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.