Paid Social Growth Lead

Content Creators; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible PTO

Centralized home-office equipment

Health and wellness stipend

Budget for intra-office travel

Weekly coffee stipend

Job summary

Ramp is seeking a Paid Social Lead to own the day-to-day management of Meta, LinkedIn, and TikTok campaigns. You will handle setup, live optimization, budgeting decisions, and testing plans in collaboration with an experienced marketing team.

You will translate performance data into actionable recommendations for creative and targeting, and own campaigns end to end from briefing to post-launch analysis. The role emphasizes AI-assisted workflows and scalable processes.

Qualifications

• 4+ years of experience managing paid social or performance marketing campaigns.
• Experience with Meta Ads Manager and LinkedIn Campaign Manager.
• Strong understanding of campaign structure, audience targeting, bidding, budgeting, tracking, attribution, and optimization.
• Experience working across both creative testing and media execution.
• Ability to build repeatable campaign templates, operating systems, and AI-assisted workflows.
• Interpret performance data and turn it into clear, actionable decisions.
• Strong project management skills and ownership of initiatives from brief through launch.
• Excellent attention to detail, particularly in building, trafficking, and QAing campaigns.
• Comfort operating in a fast-paced, test-and-learn environment.
• Strong cross-functional communication and stakeholder-management skills.
• A proactive, ownership-oriented approach and interest in growing into broader strategic responsibility.

Responsibilities

• Operate paid Meta, LinkedIn, and TikTok programs, including hands-on campaign setup, targeting, budgets, tracking, QA, reporting, and daily optimization.
• Translate performance data into clear recommendations for creative, targeting, and testing.
• Own smaller campaigns and product launches end to end, from stakeholder alignment and briefing through build, deployment post-launch analysis, and reporting.
• Partner with creative strategists, designers, copywriters, product marketers, and analytics teams to bring campaigns to market.
• Develop structured testing plans across audiences, creative, messaging, formats, and placements
• Maintain strong operational standards across naming conventions, documentation, measurement, and campaign governance.
• Identify opportunities to improve workflows through templates, automation, and AI-enabled tools.
• Grow into channel planning and broader paid acquisition strategy.

Skills

Paid social strategy

Performance marketing

Campaign optimization

Data-driven decision making

Cross-functional collaboration

Project management

Creative testing

AI-assisted workflows

Attention to detail

Fast-paced environment

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Ramp is seeking a Paid Social Lead to own the day-to-day management of Meta, LinkedIn, and TikTok campaigns. You will handle setup, live optimization, budgeting decisions, and testing plans in collaboration with an experienced marketing team.

You will translate performance data into actionable recommendations for creative and targeting, and own campaigns end to end from briefing to post-launch analysis. The role emphasizes AI-assisted workflows and scalable processes.