Paid Social Lead: Meta & TikTok Growth & AI

phidel digital agency; New York (NY); Hybrid; USD 100,000 - 125,000; Full time

Job summary

phidel digital agency seeks a Senior Manager, Paid Social in New York City. You will own Meta and TikTok paid social for a portfolio of DTC brands, driving profitable growth through strategic planning and hands-on optimization.

We expect 4–6+ years in paid social, agency experience, and a strong track record managing large budgets, with a sharp eye for creative testing, AI-enabled efficiency, and client-facing storytelling in weekly updates.

Qualifications

• 4 to 6+ years hands-on paid social buying with Meta expertise.
• 2+ years of management experience.
• Agency experience managing multiple DTC brands' budgets.
• Experience using AI tools to improve efficiency.

Responsibilities

• Develop full-funnel paid social plans across Meta and TikTok.
• Own day-to-day buying, pacing, and optimization.
• Design campaign structures and bidding strategies.
• Present performance insights to clients in weekly meetings.
• Lead client onboarding and setup in Meta and TikTok.

Skills

Meta Ads Manager

Paid social buying

Creative testing

Agency experience

Client presentation

AI tools usage

Data analysis

Campaign optimization

Tools

Meta Ads Manager

TikTok Ads Manager

Pixels / Conversions API

Job description

phidel digital agency seeks a Senior Manager, Paid Social in New York City. You will own Meta and TikTok paid social for a portfolio of DTC brands, driving profitable growth through strategic planning and hands-on optimization.

We expect 4–6+ years in paid social, agency experience, and a strong track record managing large budgets, with a sharp eye for creative testing, AI-enabled efficiency, and client-facing storytelling in weekly updates.