Strategic Paid Social Campaign Lead

GSD&M; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

GSD&M in Austin seeks a paid social media specialist to manage in-platform campaigns across key clients, tracking performance and optimizing tactics. You will collaborate with the social team to translate data into actionable insights and support cross-functional partners on strategy and execution.

The role requires 2–3 years of paid social experience, a strong Excel and analytics background, and the ability to multitask in a fast-paced environment.

Qualifications

• 2–3 years of experience managing paid social campaigns on Meta (Facebook/Instagram).
• Blueprint certification a huge plus; experience on Snapchat and Reddit preferred.
• Strong Excel and media analytics skills.
• Excellent organizational, detail-oriented, and multitasking in a fast-paced environment.

Responsibilities

• Function as an in-platform paid social campaign manager across a key media client.
• Consult with other members of the social team as they develop top down social strategies for clients; provide perspective and best practices from a paid media standpoint
• Co-develop with your supervisor a tactical execution plan based on the approved strategy, and then execute the plan following best practices and processes
• Responsible for the day to day execution of tactics, campaign management, optimization and budget pacing
• Organize campaign materials and set up ads across Meta, Snapchat, Reddit, X (Twitter), Linkedin
• Set up and organize tracking links for paid social campaigns
• Collaborate with other agency partner teams to provide cohesive and joint-recommendations/deliverables for clients
• Develop performance reports, leveraging in-platform knowledge and our data visualization dashboard (Datorama), and present findings and optimization plans to the client
• Collaborate with large internal team (programmatic, search) for all things paid social, developing a trusted relationship with internal teams and confidence in our execution
• Stay abreast of social media trends, best practices and platform updates and keep internal teams and clients alike updated on relevant trends
• Build analyses and POVs to be shared across teams and with clients

Skills

Meta Ads

Blueprint Certification

Snapchat

Reddit

Excel

Data Analytics

Organization

Communication

Education

BA/BS required

Tools

Google Analytics

Job description

GSD&M in Austin seeks a paid social media specialist to manage in-platform campaigns across key clients, tracking performance and optimizing tactics. You will collaborate with the social team to translate data into actionable insights and support cross-functional partners on strategy and execution.

The role requires 2–3 years of paid social experience, a strong Excel and analytics background, and the ability to multitask in a fast-paced environment.