Senior Social Strategist — Social Activation Leader

GSD&M; Austin (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

GSD&M in Austin, TX seeks a Senior Social Strategist to lead activation of social media strategy across channels, content frameworks, and measurement frameworks. The role collaborates with brand strategy, creative, and analytics teams to deliver social-first solutions.

You will define audience and channel plans, manage influencer partnerships, and guide paid social integration while building industry-leading practices. Excellent writing, communication, and relationship management are essential.

Qualifications

• Fluent across a variety of social channels with attention to detail.
• Familiarity with social media analytics, insights and reporting.
• Excellent writing, communication and presentation skills.
• Demonstrated ability to manage client and internal relationships.

Responsibilities

• Develop holistic social media strategies including audience definition and channel plans.
• Collaborate with creative and production teams to translate ideas into social-first executions.
• Lead and manage influencer programs and create influencer briefs.
• Partner with paid social on campaigns and evergreen deliverables.
• Provide ongoing thought leadership and optimize strategy with data.

Skills

Social media strategy

Content planning

Analytics & reporting

Client relationships

Writing & presentation

Job description

GSD&M in Austin, TX seeks a Senior Social Strategist to lead activation of social media strategy across channels, content frameworks, and measurement frameworks. The role collaborates with brand strategy, creative, and analytics teams to deliver social-first solutions.

You will define audience and channel plans, manage influencer partnerships, and guide paid social integration while building industry-leading practices. Excellent writing, communication, and relationship management are essential.