Senior Paid Search Director — Strategy & Growth

GSD&M; Austin (TX); On-site; USD 140,000 - 180,000; Full time

Job summary

GSD&M in Austin is seeking an Associate Media Director, Paid Search to lead our paid search strategies and drive digital performance for client campaigns. You will oversee large-scale programs, optimize budgets, and mentor a team of digital media specialists within a cross-functional media group.

You will collaborate with SEO, content, and analytics teams to identify growth opportunities and present results to clients in a fast-paced agency environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s preferred.
• 7+ years of digital marketing experience with a focus on paid search and PPC management.
• Strong analytical skills with hands-on experience managing large, complex paid search accounts across multiple platforms (Google Analytics, Google Ads, Microsoft Ads, SA360).
• Deep knowledge of SEM with ability to develop thought leadership POVs; SEO experience is a plus.
• Proven experience developing and executing strategies for multiple business lines with different objectives.

Responsibilities

• Strategy Development: Create and implement comprehensive paid search strategies aligned with marketing goals.
• Campaign Management: Oversee planning, execution, and optimization of large-scale paid search campaigns across platforms with ROI focus.
• Performance Analysis: Analyze large data sets to extract actionable insights and drive KPI improvements.
• Real-Time Dashboard & Reporting: Build dashboards and reports for weekly client updates with proper attribution.
• Team Leadership: Manage and mentor a team of digital media specialists.
• Cross-Functional Collaboration: Work with SEO, content, creative, and analytics teams for integrated efforts.
• Market Research: Stay informed on industry trends and new opportunities.
• Budget Management: Monitor and manage paid search budgets and expenditures.
• Client Relations: Communicate campaign performance and strategy adjustments with stakeholders.

Skills

Paid Search

Google Ads

Microsoft Ads

SA360

Analytics

Leadership

Cross-functional

Education

Bachelor’s degree in Marketing/Business

Master’s degree preferred

Tools

Marin Software

SA360

Google Analytics

Microsoft Ads

Job description

GSD&M in Austin is seeking an Associate Media Director, Paid Search to lead our paid search strategies and drive digital performance for client campaigns. You will oversee large-scale programs, optimize budgets, and mentor a team of digital media specialists within a cross-functional media group.

You will collaborate with SEO, content, and analytics teams to identify growth opportunities and present results to clients in a fast-paced agency environment.