Paid Search Campaign Lead - Growth & Impact

GSD&M; Austin (TX); On-site; USD 55,000 - 80,000; Full time

Job summary

GSD&M in Austin is seeking a Digital Campaign Manager, Paid Search to support the execution and optimization of search campaigns for clients across healthcare, retail, and QSR sectors.

You will work daily in Google Ads, Bing Ads, and Analytics, partnering with the Paid Search team to drive performance, reporting, and testing. A 1–2 year track record with PPC is expected; a BA/BS in marketing or related field is required.

Qualifications

• 1–2+ years of experience managing Paid Search/PPC campaigns on Google and Bing.
• Bachelor’s Degree in Marketing, Advertising or equivalent work experience.
• Hands-on experience with Google Ads, Bing Ads, Google Analytics and SearchAds360.
• Strong analytical skills and comfort with performance data.
• Proficiency in Excel/Google Sheets for reporting and analysis.
• Understanding of conversion tracking, tagging, and basic attribution models.

Responsibilities

• Assists in the management and daily optimizations of Paid Search accounts for clients across healthcare, retail, and QSR verticals.
• Responsible for executing maintenance on the accounts, including building keywords, creating ads, launching promotions, A/B testing, budget management and bid management.
• Knowledgeable about the various campaign types and bidding strategies in Google and Bing.
• Set up campaigns to include tracking for performance against targets and making optimizations consistently.
• Pull data, perform analysis and prepare weekly reports for clients.
• Support day-to-day communication with team, vendors and clients.
• When applicable, manage feed, cleansing and optimizations for Google Shopping.
• Execute and report on testing strategies and optimizations to improve campaign performance.
• Flag and troubleshoot issues; align with client goals to prioritize activities.
• Stay updated on new products/updates in Google and Bing platforms.
• Work daily in Google Ads, Bing Ads, SearchAds360, Google Ads Editor and Bing Ads Editor.
• Participate in team meetings and brainstorms.

Skills

PPC campaigns

Analytical skills

Reporting and analysis

Excel/Google Sheets

Conversion tracking

Education

Bachelor’s Degree in Marketing/Advertising or equivalent

Tools

Google Ads

Bing Ads

Google Analytics

SearchAds360

Job description

GSD&M in Austin is seeking a Digital Campaign Manager, Paid Search to support the execution and optimization of search campaigns for clients across healthcare, retail, and QSR sectors.

You will work daily in Google Ads, Bing Ads, and Analytics, partnering with the Paid Search team to drive performance, reporting, and testing. A 1–2 year track record with PPC is expected; a BA/BS in marketing or related field is required.