Strategic Paid Social Account Manager (Hybrid)

MGH; Cockeysville (MD); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

401k plan

12 paid holidays

Holiday Break between Christmas and NY

Medical, Dental and Vision plans

Company-provided life and disability保险

3 p.m. Fridays year-round

Job summary

MGH in Hunt Valley, MD is seeking an experienced Social Media Account Manager to lead paid social strategy for multiple client accounts. Hybrid or in-office role with strong focus on metrics, reporting, and cross-team collaboration.

The ideal candidate has 4–6+ years in paid social at an agency or in-house, with hands-on planning and buying across Meta, TikTok, and other platforms, plus copywriting abilities and influencer familiarity.

Qualifications

• 4+ years managing paid social media efforts in an agency or in-house setting.
• Deep understanding of advertising, website, ecommerce, and business metrics.
• Strong experience with ad campaign planning, setup, management, analysis and reporting.
• Hands-on planning and buying across Meta and TikTok, with cross-platform capability (e.g., Snap, LinkedIn, Pinterest).
• Copywriting ability for paid social ads.
• Familiarity with unpaid social tactics and influencer marketing.

Responsibilities

• Serve as the primary paid social strategist for client accounts and build relationships with clients and teams.
• Execute paid social buys in collaboration with internal teams.
• Collaborate with design to create compelling ad visuals and copy.
• Provide insights and recommendations to improve performance and ROI.
• Define success metrics and evaluate the business impact of digital strategies.
• Develop and maintain reporting templates for regular updates.
• Monitor daily results across paid social platforms and optimize accordingly.
• Compile weekly, monthly, quarterly, and annual performance reports and plans.
• Educate teams and clients on trends, AI integrations, and industry developments.
• Identify opportunities to grow existing client business.

Skills

Paid social strategy

Client relations

Copywriting

Analytics & reporting

Cross-functional collaboration

Adaptable

Job description

MGH in Hunt Valley, MD is seeking an experienced Social Media Account Manager to lead paid social strategy for multiple client accounts. Hybrid or in-office role with strong focus on metrics, reporting, and cross-team collaboration.

The ideal candidate has 4–6+ years in paid social at an agency or in-house, with hands-on planning and buying across Meta, TikTok, and other platforms, plus copywriting abilities and influencer familiarity.