Social Media Account Manager - Paid Social

MGH; Cockeysville (MD); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

401k plan

12 paid holidays

Holiday Break between Christmas and NY

Medical, Dental and Vision plans

Company-provided life and disability保险

3 p.m. Fridays year-round

Job summary

MGH in Hunt Valley, MD is seeking an experienced Social Media Account Manager to lead paid social strategy for multiple client accounts. Hybrid or in-office role with strong focus on metrics, reporting, and cross-team collaboration.

The ideal candidate has 4–6+ years in paid social at an agency or in-house, with hands-on planning and buying across Meta, TikTok, and other platforms, plus copywriting abilities and influencer familiarity.

Qualifications

• 4+ years managing paid social media efforts in an agency or in-house setting.
• Deep understanding of advertising, website, ecommerce, and business metrics.
• Strong experience with ad campaign planning, setup, management, analysis and reporting.
• Hands-on planning and buying across Meta and TikTok, with cross-platform capability (e.g., Snap, LinkedIn, Pinterest).
• Copywriting ability for paid social ads.
• Familiarity with unpaid social tactics and influencer marketing.

Responsibilities

• Serve as the primary paid social strategist for client accounts and build relationships with clients and teams.
• Execute paid social buys in collaboration with internal teams.
• Collaborate with design to create compelling ad visuals and copy.
• Provide insights and recommendations to improve performance and ROI.
• Define success metrics and evaluate the business impact of digital strategies.
• Develop and maintain reporting templates for regular updates.
• Monitor daily results across paid social platforms and optimize accordingly.
• Compile weekly, monthly, quarterly, and annual performance reports and plans.
• Educate teams and clients on trends, AI integrations, and industry developments.
• Identify opportunities to grow existing client business.

Skills

Paid social strategy

Client relations

Copywriting

Analytics & reporting

Cross-functional collaboration

Adaptable

Job description

Hunt Valley, United States | Posted on 08/21/2026

MGH, a full-service marketing communications agency, iscurrently seeking a Social Media Account Manager with 4-6+ years agency orin-house experience to join our social media marketing team as a hybrid orin-office employee.

Responsibilities

• Serve as the primary forward-facing paid social strategiston various client account(s), building relationships with assigned clients andteams
  
• Execute paid social buys in collaboration with variousinternal teams
  
• Work with and guide design team to create visual ad elements
  
• Offer copywriting for paid social ads
  
• Work with clients and internal teams to define successmetrics and evaluate business impact of digital strategies and projects
  
• Develop reporting templates
  
• Offer daily monitoring and analysis of results across paidsocial platforms
  
• Compile weekly, monthly, quarterly, and annual reports andplans
  
• Ensure ongoing education around tactics and emerging trendsrelevant to paid social, AI integrations, and client industries
  
• Educate internal teams and clients on trends, behaviors, andtechnologies
  
• Seek outways to grow existing client business
  
• Provide insights and recommendations when pitching newbusiness
  

Requirements

• 3-6+ years managing paid social media efforts
  
• Deep understanding of advertising, website, e-comm, andbusiness metrics
  
• Deep experience with ad campaign planning, set-up,management, analysis, and reporting
  
• Hands-on planning and buying experience across Meta andTikTok, ideally with experience across other social platforms, such as Snap,LinkedIn, and Pinterest
  
• Copywriting ability
  
• Close familiarity with unpaid social media tactics andinfluencer marketing
  
• Adaptable, flexible
  
• Position is eligible for hybrid or in-office work options
  
• 3 p.m. Fridays year-round
  
• 401k plan
  
• Up to 12 paid holidays
  
• Holiday Break between Christmas and New Year’s
  
• Competitive Medical, Dental and Vision plans
  
• Company-provided life and disability insurance
  

Why MGH?

You’ll join a passionate, collaborative team at an agencywith more than 30 years of experience helping brands grow. We’re proud of our90%+ employee retention rate and our vibrant culture rooted in creativity,collaboration, and results. We’re undergoing a transformation as an agency, soyou’ll be joining at a critical time, helping to shape how we evolve, grow, andpresent ourselves to our target categories.

Thank you for your interest in MGH, an Equal Opportunity Employer. We valuediversity and are committed to building a team that represents a variety ofbackgrounds, perspectives and skills.