Senior Paid Social Strategist - Hybrid

Media Works; Baltimore (MD); Hybrid; USD 65,000 - 105,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Job summary

Media Works, a Baltimore-based marketing agency, seeks a Paid Social Media Specialist (Hybrid) with 4–7+ years of paid social experience to plan, execute, and optimize campaigns across Meta, LinkedIn, X, and more. You will partner with Account Managers to align with client goals and budgets, ensuring performance objectives are met.

The role requires hands-on platform expertise, strong budgeting, and reporting skills, with a hybrid work setup in Baltimore, MD. A bachelor's degree is preferred.

Qualifications

• 4–7+ years of experience in paid social media buying, planning, and campaign management.
• Demonstrated experience across Meta, LinkedIn, and other social platforms.
• Strong understanding of performance measurement and optimization.

Responsibilities

• Manage day-to-day execution of client-approved paid social plans.
• Set up and manage campaigns across Meta, LinkedIn, X and other platforms.
• Monitor budgets, pacing, and optimization to meet client objectives.
• Collaborate with account teams to develop data-informed creative recommendations.

Skills

Paid social buying

Campaign management

Platform knowledge

Analytics & reporting

Education

Bachelor’s degree preferred

Tools

GA4

Adobe Analytics

Excel

PowerPoint

Job description

Media Works, a Baltimore-based marketing agency, seeks a Paid Social Media Specialist (Hybrid) with 4–7+ years of paid social experience to plan, execute, and optimize campaigns across Meta, LinkedIn, X, and more. You will partner with Account Managers to align with client goals and budgets, ensuring performance objectives are met.

The role requires hands-on platform expertise, strong budgeting, and reporting skills, with a hybrid work setup in Baltimore, MD. A bachelor's degree is preferred.