Senior Paid Media Strategist - Hybrid, Client-Facing

Formative; Seattle (WA); Hybrid; USD 85,000 - 145,000; Full time

Benefits offered by this job

Medical, dental, vision

Life insurance

401K with 100% vesting

Job summary

Formative, a Seattle-based agency, seeks a Paid Media Manager to lead paid strategy, client relationships, and reporting on major campaigns. You will collaborate with the engagement lead to shape multi-channel plans, optimize spend, and deliver insights-driven recommendations.

The role requires 5+ years in paid media with proficiency across Google, Meta, YouTube, LinkedIn, Reddit, and TikTok, plus strong analytics and content coordination. Hybrid office in Seattle is expected.

Qualifications

• 5+ years in audience engagement and paid media strategies.
• Experience across multiple digital media channels and multi-channel strategy.

Responsibilities

• Owns paid client relationship, strategy, reporting, and insights narrative.
• Lead reporting and QA with engagement lead and define scope.
• Set channel mix, budgets, and test-and-learn roadmaps.

Skills

Integrated campaign thinking

KPIs & measurement

Data-driven storytelling

Ad trafficking

QA & traffic management

Adobe Analytics

Google Analytics

UTM tracking

Tools

Google Ads

Meta Ads Manager

Adobe Analytics

Google Analytics

Job description

Formative, a Seattle-based agency, seeks a Paid Media Manager to lead paid strategy, client relationships, and reporting on major campaigns. You will collaborate with the engagement lead to shape multi-channel plans, optimize spend, and deliver insights-driven recommendations.

The role requires 5+ years in paid media with proficiency across Google, Meta, YouTube, LinkedIn, Reddit, and TikTok, plus strong analytics and content coordination. Hybrid office in Seattle is expected.