Strategic Paid Media Manager – Remote & Growth Focus

Blacksmith Agency LLC; North Carolina; Remote; USD 85,000 - 120,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Search Marketing Manager to own paid media for a book of B2B and growing-brand clients. You set targeting, budgets, roadmaps, and the narrative for why decisions were made during client calls.

You will manage Google Ads, Meta, LinkedIn, Microsoft Ads, track with GA4 and Tag Manager, and develop 90‑day roadmaps, focusing on retention, upsell, and long-term client growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA/pipeline improvements you can demonstrate.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Run paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Set up conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly client roadmaps and narrate results.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Search Marketing Manager to own paid media for a book of B2B and growing-brand clients. You set targeting, budgets, roadmaps, and the narrative for why decisions were made during client calls.

You will manage Google Ads, Meta, LinkedIn, Microsoft Ads, track with GA4 and Tag Manager, and develop 90‑day roadmaps, focusing on retention, upsell, and long-term client growth.