Associate Director, Paid Media & Analytics

Manhattan Strategies; New York (NY); Hybrid; USD 103,000 - 142,000; Full time

Benefits offered by this job

Profit sharing

401(k) company contribution

Paid family leave

Health insurance

Vision and dental insurance

Unlimited PTO

Hybrid work environment

Pre-Tax commuter benefits

Job summary

Manhattan Strategies seeks an Associate Director, Paid Media & Analytics to lead the Paid Media and Analytics practices, shaping strategy, measurement, and client outcomes.

Based in New York, NY, this full-time hybrid role oversees a team, partners with the Data & Automation Engineer, and drives growth, standards, and senior client relationships. The role blends media buying, analytics, and reporting to deliver measurable business impact.

Qualifications

• 7+ years of experience in paid media, analytics, performance marketing, or related disciplines
• Demonstrated expertise across major paid media platforms (Meta, TikTok, X, Google, programmatic) and analytics tools (GA4, Looker, Tableau)
• Proven track record managing paid media and measurement programs across multiple industries
• Experience managing and developing direct reports
• Strong analytical and storytelling skills translating data into clear narratives
• Familiarity with attribution methodologies and full-funnel measurement
• Bachelor's degree preferred, but not required with relevant experience

Responsibilities

• Oversee and grow the Paid Media and Analytics practices, ensuring quality and innovation
• Serve as a senior strategic partner translating client objectives into integrated paid media and measurement plans
• Lead strategy, planning, and oversight of paid media campaigns across platforms
• Develop analytics frameworks and reporting infrastructure that connect activity to business outcomes
• Manage and mentor a team of direct reports and drive growth
• Identify growth opportunities within existing accounts and support new business efforts

Skills

Media buying platforms

Analytics

Leadership

Communication

Strategic thinking

Education

Bachelor's degree preferred

Tools

GA4

Looker

Tableau

Job description

ASSOCIATE DIRECTOR, PAID MEDIA & ANALYTICS

Reports to Managing Director

THE OPPORTUNITY

Manhattan Strategies is seeking an Associate Director, Paid Media & Analytics to lead and grow two of our most essential practices. The best-fit candidate has deep expertise across paid media platforms and analytics frameworks, including campaign architecture, measurement methodology and performance optimization. In partnership with the Data & Automation Engineer, this role will help shape scalable analytics and reporting frameworks across the organization.

You are a builder and operator who thrives at the intersection of media, measurement and strategy. You are equally comfortable inside a buying platform, a BI tool and a client boardroom. Given the always-on nature of paid media and reporting, this role requires flexibility and responsiveness outside of standard hours when client needs arise. We are thoughtful about balance and committed to showing up for our clients when it matters most.

THE FIRM

Manhattan Strategies is an award-winning design-forward consulting firm specializing in crafting powerful visual narratives for leading and emerging brands. Manhattan Strategies was founded on a simple hypothesis: if you communicate visually, you maximize your power to compel action. We combine an attentive communications agency with a boldly ambitious design studio, and the combination is what makes us different.

We've been recognized by ADWEEK among the fastest-growing agencies and by Inc Magazine as one of the fastest-growing companies in America. We've won dozens of awards across design, branding, web development and video production. The team is sharp, collaborative and genuinely passionate about making things that look and work great.

THE ROLE

This is a full-time hybrid role based in New York, NY. The Associate Director, Paid Media & Analytics will play a key role in leading the strategy and growth of Manhattan Strategies' Paid Media and Analytics practices, from campaign architecture through measurement and reporting. Responsibilities include setting practice-wide standards, managing senior client relationships, and building the frameworks that connect performance data to business outcomes. The selected candidate will manage and develop a team of direct reports while partnering closely with senior leadership to shape the strategic direction of both practices.

WHAT YOU'LL DO

• Practice Leadership: Oversee and grow the Paid Media and Analytics practices, ensuring consistent quality, methodology, and innovation across both disciplines.
• Client Strategy & Counsel: Serve as a senior strategic partner for clients across all industries, translating business objectives into integrated paid media and measurement plans.
• Campaign Management: Lead the strategy, planning, and oversight of paid media campaigns across platforms (Meta, TikTok, X, Reddit, Google, programmatic, and others), ensuring strong performance against KPIs.
• Analytics & Measurement: Develop and implement analytics frameworks, attribution models, and reporting infrastructure that connect activity to business outcomes for clients.
• Team Leadership: Manage, mentor, and develop a team of direct reports, providing performance feedback, growth opportunities, and clear expectations.
• Business Development: Identify growth opportunities within existing accounts, support new business efforts, and contribute to the strategic direction of both practices.

WHO YOU ARE

This opportunity is ideal for you if you:

• Are equally fluent in media buying platforms, BI/analytics tools, and senior client conversations
• Think in systems, you connect campaign mechanics to measurement, and measurement to business impact
• Have managed people before and genuinely enjoy developing talent and building team culture
• Operate with high ownership, you set the bar, hold it, and pull others up to it
• Thrive in a fast-paced, client-driven environment where your work is visible, timely, and directly tied to results
• Communicate clearly and persuasively with senior stakeholders, both internal and client-facing
• Are curious and experimental, you test, learn, and bring new ideas to platforms, measurement approaches, and team workflows
• Are comfortable managing multiple clients, platforms, and deadlines simultaneously without dropping the ball

YOUR EXPERIENCE

• 7+ years of experience in paid media, analytics, performance marketing, or related disciplines; agency experience strongly preferred
• Demonstrated expertise across major paid media platforms (Meta, TikTok, X, Google, programmatic, etc.) and analytics tools (GA4, Looker, Tableau, or equivalents)
• Proven track record managing paid media and measurement programs across multiple industries
• Experience managing and developing direct reports
• Strong analytical and storytelling skills with the ability to translate complex data into clear narratives for non-technical stakeholders
• Familiarity with attribution methodologies, A/B testing frameworks, and full-funnel measurement
• Collaborative, proactive, and comfortable working in a fast-paced, high-accountability environment
• Bachelor's degree preferred, but not required with relevant experience

COMPENSATION & BENEFITS

• Total Compensation: $122,000 per year

*Compensation includes base salary plus bonuses.

• Profit share eligibility
• 401(k) company contribution
• Paid family leave
• Healthcare, vision and dental insurance
• Unlimited PTO
• Pre-Tax Commuter Benefit options
• Hybrid work environment
• Open, collaborative office space designed for both collaboration and focused work
• Leadership that is accessible and invested in your growth
• Ongoing learning opportunities and skills development
• An environment where diverse perspectives are not just welcomed, but valued
• Pantry stocked with an array of beverages and snacks
• Scheduled team lunches, celebrations and recognition of milestone moments and wins

Manhattan Strategies is an equal opportunity employer. We believe diverse teams make better work.