Marketing Manager, Online Professional Education

Policytech; Lower Merion Township (Montgomery County); On-site; USD 57,000 - 72,000; Full time

Job summary

Villanova University is seeking a Marketing Manager for Adult and Professional Education Marketing to develop and implement strategic online marketing campaigns. You will partner with agencies to manage media buys, ensure timely asset delivery, and provide detailed project management support to the Director of Adult and Professional Education Marketing.

The role requires 4+ years in digital marketing and strong writing, with the ability to analyze data across sources to derive actionable

Qualifications

• Bachelor’s degree required; an equivalent combination of education and experience may be considered.
• 4+ years of hands-on digital marketing and project management experience.

Responsibilities

• Supports the Director with developing and implementing strategic marketing campaigns for online non-credit programs.
• Manages analytics for recruitment marketing campaigns and oversees a suite of analytics tools and reporting.
• Collaborates with university teams to identify marketing opportunities and needs.
• Coordinates with university marketing areas as needed.
• Performs other duties and assists with projects as assigned.

Skills

Digital marketing

Project management

Strong writing

Team collaboration

Time management

Education

Bachelor’s degree

Tools

Google Analytics

Google Ads

Meta

LinkedIn

Microsoft Word

Excel

PowerPoint

Adobe Acrobat

Job description

Villanova University is seeking a Marketing Manager for Adult and Professional Education Marketing to develop and implement strategic online marketing campaigns. You will partner with agencies to manage media buys, ensure timely asset delivery, and provide detailed project management support to the Director of Adult and Professional Education Marketing.

The role requires 4+ years in digital marketing and strong writing, with the ability to analyze data across sources to derive actionable