Strategic Omnichannel Programs Lead — Hybrid

FleishmanHillard; Chicago (IL); Hybrid; USD 50,000 - 66,000; Full time

Job summary

Omnicom is seeking an experienced Omnichannel Supervisor or Director to lead shopper marketing programs from strategy to measurement in a hybrid work setting. You will translate client briefs into strategic retail plans, manage the full lifecycle, and partner with shopper strategy, creative, and account teams to deliver integrated solutions.

The role requires 6+ years in shopper or omnichannel marketing, strong analytics and vendor management, and excellent communication.

Qualifications

• 6+ years of experience in shopper marketing, retail marketing, omnichannel marketing, or an agency environment.
• Experience developing and executing retailer and vendor-led programs.
• Strong understanding of first-party retail media, third-party vendors, in-store, ecommerce, digital, and experiential tactics.
• Proven ability to manage RFPs, vendors, budgets, timelines, and live programs.

Responsibilities

• Be the key client partner throughout all lifecycles of an initiative (from briefing through measurement).
• Develop omnichannel retail tactical plans aligned to client objectives, shopper strategies, and KPIs.
• Evaluate and recommend the most effective first-party retail and third-party vendor opportunities.
• Lead media RFPs, vendor selection, negotiations, scopes of work, timelines, and budgets.
• Manage programs and budgets from activation through completion, monitoring performance and resolving issues along the way.
• Partner with strategy, creative, analytics (as needed), and fellow account teammates to deliver integrated shopper marketing solutions.
• Synthesize post-program data and develop clear wrap reports, key learnings, and future learning agendas.
• Manage client communications, approvals, expectations, and ongoing relationships.
• Demonstrate strong understanding of the full shopper marketing lifecycle, from strategy and creative development through execution and measurement.
• Educate clients on best practices and how retail and media tactics work together.
• Provide senior-level leadership and ensure high-quality, timely delivery across all workstreams.

Skills

Shopper marketing

Client relationship

Analytical skills

Communication & presentation

Job description

Omnicom is seeking an experienced Omnichannel Supervisor or Director to lead shopper marketing programs from strategy to measurement in a hybrid work setting. You will translate client briefs into strategic retail plans, manage the full lifecycle, and partner with shopper strategy, creative, and account teams to deliver integrated solutions.

The role requires 6+ years in shopper or omnichannel marketing, strong analytics and vendor management, and excellent communication.