Omnichannel Marketing Director

Cramer Production Company, Inc.; Norwood (MA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Health Savings Account with employer

401(k) with company match

Profit Share Bonus Plan

Life Insurance

Paid Time Off & Holidays

Family Leave

Disability Insurance

Tuition Reimbursement

Wellness Resources

Job summary

Cramer Production Company, Inc. seeks a strategic Omnichannel Marketing Director to lead engagement planning across our pharmaceutical and healthcare portfolio.

This role requires 10+ years in brand, omnichannel, digital, CRM, or engagement strategy, with meaningful pharmaceutical marketing experience. You will translate business goals and audience insights into connected engagement plans spanning paid media, CRM, web, email, SMS, field communications, print, and events, while guiding MLR-ready

Qualifications

• 10+ years in brand, omnichannel, digital, CRM or engagement strategy.
• Meaningful pharmaceutical marketing experience, client- or agency-side.
• Ability to translate business goals into connected engagement plans across channels.
• Strong understanding of patient and HCP communications in the US pharma landscape.
• Experience leading workshops, presenting recommendations, and driving practical decisions.

Responsibilities

• Build omnichannel strategies that align goals, audiences, journeys, channels, and KPIs.
• Translate brand, patient, HCP, acquisition and adherence strategies into actionable plans.
• Create integrated journeys across digital, CRM, media, field, print, and live/virtual experiences.
• Ensure strategy informs creative, content, measurement, optimization, and MLR-ready execution.
• Lead stakeholder workshops and deliver polished presentations to clarify strategy and rationale.
• Stay current on omnichannel, CRM, measurement, and pharmaceutical engagement practices.

Skills

Omnichannel marketing

Brand strategy

CRM & engagement

Pharmaceutical marketing

Stakeholder facilitation

Job description

We’reseeking a strategicOmnichannel Marketing Directorto lead engagement planning across our pharmaceutical and healthcare portfolio. This role requires 10+ years of experience in brand, omnichannel, digital, CRM, or engagement strategy, with meaningful pharmaceutical marketing experience—client-side or agency-side.

You’lltranslate business goals, audience insights, and brand strategy into connected engagement plans that move people from awareness to action across paid media, CRM, web, email, SMS, field-triggered communications, print, and experiential touchpoints.

The ideal candidate understands the U.S. pharmaceutical market, including patient and HCP communications, branded and unbranded engagement, specialty or rare disease considerations, and regulated review. Experience with patient support, adherence, market access, or CRM-based engagement is a strong plus.

You can zoom out to the full customer journey—and zoom in on the channel, trigger, message, KPI, or compliance consideration that makes the plan more useful, measurable, and actionable.

You will:

• Build omnichannel strategies that connect business goals, audience needs, journey moments, channel roles, and measurable outcomes.

• Translate brand, patient, HCP, acquisition, and adherence strategies into actionable tactical plans.

• Create integrated journeys across digital, CRM, media, field, print, and live or virtual experiences.

• Ensure strategy carries through creative development, content planning, measurement, optimization, and MLR-ready execution.

Lead Connected Strategy

• Assess client needs, define scopes, and shape omnichannelprogramand campaign approaches.

• Develop plans that clarify audiences,objectives, KPIs, channel roles, content needs, and success measures.

• Map patient, caregiver, and HCP journeys toidentifykey moments, barriers, triggers, and engagement opportunities.

• Partner with creative, strategy, media, analytics, technology, and client teams to create coordinated customer experiences.

• Use research, audience insights, data, and analytics to inform recommendations andoptimizeprograms.

• Lead workshops that align stakeholders, surface insights, and drive practical decisions.

• Deliver polished presentations that clarify the strategy, journey, and rationale behind recommendations.

• Stay current on omnichannel, CRM, media, measurement, and digital engagement practices in pharmaceutical marketing.

• 10+ years:Experience in brand, omnichannel, digital, CRM, engagement, or marketing strategy, with meaningful pharmaceutical, biotech, or healthcare experience.

• Pharma fluency:Strong understanding of the U.S. pharmaceutical market, including patient, caregiver, and HCP engagement.

• Omnichannelexpertise:Ability to design connected journeys from awareness and acquisition through conversion, adherence, nurture, and ongoing engagement.

• Channel depth:Experience across email, SMS, web, CRM, paid media, SEM, social, direct mail, print, field-triggered communications, and live or virtual events.

• Measurement mindset:Ability to define KPIs, connect recommendations to outcomes, andoptimizeprograms using data and insights.

• Client presence:Excellent presentation and facilitation skills, with confidence leading strategic conversations and stakeholder workshops.

• Collaboration:Clear, organized partner who works well across client services, creative, media, analytics, technology, and production teams.

• Comfort in the gray:Curious, adaptable, and solution-oriented when inputsevolveor the path is unclear.

• Medical, Dental & Vision Insurance

• Health Savings Account with employer contribution

• 401(k) with company match

• Profit Share Bonus Plan

• Life Insurance

• Paid Time Off & Paid Holidays

• Family Leave

• Short-Term & Long-Term Disability

• Tuition Reimbursement

• Wellness Resources, including discounted Lifetime Fitness membership

• Generous onsite café