Strategic Museum Marketing & Growth Leader

Putnam Museum and Science Center; Davenport (IA); On-site; USD 120,000 - 180,000; Full time

Job summary

Putnam Museum and Science Center in Davenport, IA, seeks a visionary Vice President of Marketing to lead branding, audience development, and promotional strategy. This senior leader reports to the Leadership Team and drives visibility, attendance, membership growth, tourism partnerships, and financial sustainability.

The role combines strategic thinking with hands-on leadership, translating institutional priorities into compelling campaigns that inspire visitors, members, and donors, while using

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• Progressive leadership experience in marketing and audience development.
• Proven ability to translate strategy into integrated campaigns.
• Experience managing staff, budgets, and external partners.
• Strong written and verbal communication skills; data-driven mindset.

Responsibilities

• Lead strategic marketing planning aligned with mission and financial priorities.
• Oversee branding, communications, and promotional channels.
• Drive audience growth, attendance, and earned revenue.
• Collaborate across departments to ensure measurable outcomes.
• Act as organizational spokesperson when appropriate.

Skills

Strategic marketing

Audience development

Digital marketing

Data analytics

Stakeholder communication

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Social media management tools

CRM software

Email marketing platforms

Job description

Putnam Museum and Science Center in Davenport, IA, seeks a visionary Vice President of Marketing to lead branding, audience development, and promotional strategy. This senior leader reports to the Leadership Team and drives visibility, attendance, membership growth, tourism partnerships, and financial sustainability.

The role combines strategic thinking with hands-on leadership, translating institutional priorities into compelling campaigns that inspire visitors, members, and donors, while using