Director of Marketing & Admissions Growth

Scenic Living Communities; Ames (IA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health, Dental, & Vision Plans with 회사

Employee Assistance Program (EAP)

401(k) with company match

PTO

Paid Holidays

Competitive Wages

Service Award Bonus

Job summary

Scenic Living Communities in Iowa Falls is seeking a Director of Marketing to lead all marketing, sales, PR and community outreach efforts. You will promote services, increase occupancy and manage the inquiry and admissions process.

Responsibilities include lead management, campaigns, events, referral partnerships, and maintaining an active online presence. The ideal candidate has a marketing degree and 1–2 years in marketing, preferably in senior living, with a valid driver's license.

Qualifications

• Bachelor's degree in marketing or a related field.
• 1-2 years of marketing experience; senior living/healthcare knowledge preferred.
• Must possess a valid driver's license and clean driving record.

Responsibilities

• Lead marketing, sales, PR and community outreach initiatives.
• Plan, develop and oversee marketing campaigns and events.
• Manage tours for independent living and assisted living.
• Oversee the inquiry and admissions process.
• Grow census through strategic marketing and business development.
• Maintain the organization's website and social media presence.
• Develop marketing materials and relationships with referral sources.
• Monitor local senior care market and perform competitive analysis.

Skills

Social media marketing

Digital marketing

Microsoft Office

Verbal communication

Written communication

Relationship building

Education

Bachelor's degree in marketing

Healthcare/senior living knowledge

Valid driver's license

Job description

Scenic Living Communities in Iowa Falls is seeking a Director of Marketing to lead all marketing, sales, PR and community outreach efforts. You will promote services, increase occupancy and manage the inquiry and admissions process.

Responsibilities include lead management, campaigns, events, referral partnerships, and maintaining an active online presence. The ideal candidate has a marketing degree and 1–2 years in marketing, preferably in senior living, with a valid driver's license.