Strategic Membership Growth Marketing Manager

Nashville Public Radio; Charlotte (NC); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

24 days leave

9 paid holidays

56 hours sick leave

Parental leave 12w

Medical coverage

401k match

Volunteer days

EAP access

Job summary

PEI Group is a subscriber-focused business intelligence company serving investment professionals worldwide. We seek a strategic marketer to plan and execute audience-led campaigns across membership brands, driving leads, pipeline, and revenue from New York or Charlotte offices.

You will partner with Sales, Editorial, Data and Digital Marketing to deliver integrated campaigns across email, digital channels, events, and nurture journeys, using Marketo, CRM, Tableau, Heap, Sailthru.

Qualifications

• Bachelor’s degree in a related field.
• Proven experience in B2B information subscriptions, events or membership marketing.
• Experience with digital marketing platforms and end-to-end campaigns (nurture journeys, ABM).
• Strong copywriting and competitive differentiation ideas.
• Energetic, confident, forward-thinking.
• Understanding of MarTech for efficiency.

Responsibilities

• Deliver marketing plans for Memberships aligned to strategy.
• Translate objectives into commercially focused campaigns.
• Drive lead generation and revenue through campaigns.
• Coordinate campaigns across email, digital, social, paid media, content and events.
• Optimise landing pages and user journeys for higher conversions.
• Develop TAM, ICPs, personas and audience insights.
• Collaborate with Sales, Editorial, Data and Digital teams across campaigns.
• Develop sales enablement materials and campaign support kits.
• Track performance metrics and report on campaign ROI and acquisition.
• Contribute to budget planning and performance reviews.

Skills

B2B marketing

Campaign management

ABM

Copywriting

Lead generation

Analytics

MarTech

Education

Bachelor’s Degree - B.S. or B.A.

Tools

Marketo

CRM

Tableau

Heap

Sailthru

Job description

PEI Group is a subscriber-focused business intelligence company serving investment professionals worldwide. We seek a strategic marketer to plan and execute audience-led campaigns across membership brands, driving leads, pipeline, and revenue from New York or Charlotte offices.

You will partner with Sales, Editorial, Data and Digital Marketing to deliver integrated campaigns across email, digital channels, events, and nurture journeys, using Marketo, CRM, Tableau, Heap, Sailthru.