Marketing Manager

Nashville Public Radio; New York (NY); On-site; USD 85,000 - 115,000; Full time

Job summary

Nashville Public Radio is seeking a strategic Marketing Manager based in New York or Charlotte to translate strategy into integrated campaign programmes across the member lifecycle, collaborating with Sales, Editorial, Data and Digital Marketing teams to drive leads and revenue.

You will own audience-led acquisition and activation, develop ABM initiatives, optimise landing pages and journeys, and coordinate cross-channel campaigns across email, digital, social, paid media, content and events

Responsibilities

• Delivery of Membership Marketing Strategy
• Audience-Led Acquisition Marketing
• Integrated Campaign Planning & Execution
• Audience Insight, TAM & Growth Opportunities
• Cross-Team Collaboration
• New Product Development & Go-to-Market
• Performance, Reporting & Optimisation

Job description

About The Role

Our vision is to nurture PEI Group and our business membership and event brands into must-have resources and interconnected professional networks, enabling private market investors, managers, and service providers to better meet their business objectives and outperform in their markets.

The marketing team acts as strategic partners to the business, delivering customer-centric, creative, and high-performance programmes that drive engagement, strengthen brand preference, and underpin commercial success.

We are hiring for two roles, both based in either our New York or Charlotte offices.

Working within the strategic direction set by the Senior Marketing Manager, this role is responsible for the planning and execution of audience-led marketing programmes that drive leads and revenue across priority membership audiences.

Role Overview

You will translate strategy into integrated campaign programmes across the member lifecycle, working closely with Sales, Editorial, Data and Digital Marketing teams.

This role combines campaign leadership, audience insight, and commercial delivery, with accountability for marketing performance across defined brands and audience segments.

Responsibilities and duties:

Delivery of Membership Marketing Strategy

• Deliver marketing plans for Memberships aligned to overall business and marketing strategy
• Translate business objectives into clear, commercially focused campaign programmes
• Deliver campaign and acquisition initiatives aligned to revenue, pipeline, and conversion KPI’s
• Ensure the membership value proposition is effectively communicated and integrated across all channels and touchpoints

Audience-Led Acquisition Marketing

• Plan and deliver acquisition marketing programmes focused on: lead generation, ICP-qualified pipeline growth, lead-to-opportunity conversion, new logo acquisition
• Develop and execute ABM initiatives across target priority pursuit firms
• Identify opportunities to improve lead-to-membership revenue conversion

Integrated Campaign Planning & Execution

• Own delivery of campaign programme across target audiences and organisations
• Deliver integrated campaigns across: email, digital channels, social media, paid media, content marketing, and events and nurture journeys
• Coordinate campaigns across acquisition, demo generation, conversion, and nurture activity
• Ensure campaigns are aligned to audience needs, ICP and commercial objectives
• Optimise landing pages, user journeys, and campaign conversion performance

Audience Insight, TAM & Growth Opportunities

• Develop an understanding of TAM, ICPs, personas, and audience behaviour.
• Identify headroom, penetration, and account-based growth opportunities across target regions and audience segments
• Use data and insights to optimise targeting and messaging, identify growth opportunities and improve conversion and engagement

Cross-Team Collaboration

Work closely with:

• Sales teams to support acquisition, lead pipeline and conversion
• Sales teams to improve lead quality and funnel performance
• Editorial teams to align content with audience needs and value proposition
• Events and Networks teams to support cross-sell and integrated campaigns
• Data and Marketing Ops teams for segmentation, automation, and reporting
• Digital teams to align and continuously improve SEO and AEO visibility

New Product Development & Go-to-Market

• Support the development and launch of new membership products
• Contribute to go-to-market strategies and campaign execution for new initiatives
• Ensure marketing readiness across channels and audiences

Performance, Reporting & Optimisation

Track and report on key marketing performance metrics, including:

• Leads and ICP-qualified pipeline
• Conversion and funnel performance
• Channel attribution
• Traffic and engagement21=liane