Marketing Manager

PEI; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Annual leave 24 days + holidays

Sick leave 56 hours

Parental leave 12 weeks

Medical, dental, vision coverage

401k with employer match

Volunteer days

Employee incentive plan

Job summary

PEI Group is seeking a Marketing professional to plan and execute audience-led programmes across member lifecycle. You will partner with Sales, Editorial, Data and Digital Marketing to deliver integrated campaigns that drive leads and revenue.

This role focuses on turning strategy into tangible campaigns, optimising performance, and delivering measurable results for PEI’s membership brands across New York or Charlotte offices.

Qualifications

• Bachelor’s degree required.
• Experience leading end-to-end marketing campaigns in B2B/subscriptions or membership contexts.
• Ability to turn business objectives into commercially focused campaigns.

Responsibilities

• Plan and execute audience-led marketing programmes across the member lifecycle.
• Collaborate with Sales, Editorial, Data and Digital Marketing teams.
• Drive leads and revenue through integrated campaigns across email, digital, social, paid media and events.

Skills

B2B marketing

Campaign planning

ABM

Copywriting

Data-driven marketing

MarTech platforms

Education

Bachelor’s Degree - B.S. or B.A.

Tools

Marketo

CRM

Tableau

Heap

Sailthru

Job description

Our vision is to nurture PEI Group and our business membership and event brands into must-have resources and interconnected professional networks, enabling private market investors, managers, and service providers to better meet their business objectives and outperform in their markets.

The marketing team acts as strategic partners to the business, delivering customer-centric, creative, and high-performance programmes that drive engagement, strengthen brand preference, and underpin commercial success.

We are hiring for two roles, both based in either our New York or Charlotte offices.

Working within the strategic direction set by the Senior Marketing Manager, this role is responsible for the planning and execution of audience-led marketing programmes that drive leads and revenue across priority membership audiences.

Role Overview

You will translate strategy into integrated campaign programmes across the member lifecycle, working closely with Sales, Editorial, Data and Digital Marketing teams.

This role combines campaign leadership, audience insight, and commercial delivery, with accountability for marketing performance across defined brands and audience segments.

Responsibilities and duties:

Delivery of Membership Marketing Strategy

• Deliver marketing plans for Memberships aligned to overall business and marketing strategy
• Translate business objectives into clear, commercially focused campaign programmes
• Deliver campaign and acquisition initiatives aligned to revenue, pipeline, and conversion KPI’s
• Ensure the membership value proposition is effectively communicated and integrated across all channels and touchpoints
• Plan and deliver acquisition marketing programmes focused on lead generation, ICP-qualified pipeline growth, lead-to-opportunity conversion, and new logo acquisition
• Develop and execute ABM initiatives across target priority pursuit firms
• Identify opportunities to improve lead-to-membership revenue conversion

Integrated Campaign Planning & Execution

• Own delivery of campaign programme across target audiences and organisations
• Deliver integrated campaigns across:
• Email
• Digital channels
• Social media
• Paid media
• Content marketing
• Events and nurture journeys
• Coordinate campaigns across acquisition, demo generation, conversion, and nurture activity
• Ensure campaigns are aligned to audience needs, ICP and commercial objectives
• Optimise landing pages, user journeys, and campaign conversion performance
• Develop an understanding of TAM, ICPs, personas, and audience behaviour.
• Identify headroom, penetration, and account-based growth opportunities across target regions and audience segments
• Use data and insights to optimise targeting and messaging, identify growth opportunities and improve conversion and engagement

Work closely with:

• Sales teams to support acquisition, lead pipeline and conversion
• Sales teams to improve lead quality and funnel performance
• Editorial teams to align content with audience needs and value proposition
• Events and Networks teams to support cross-sell and integrated campaigns
• Data and Marketing Ops teams for segmentation, automation, and reporting
• Digital teams to align and continuously improve SEO and AEO visibility

New Product Development & Go-to-Market

• Support the development and launch of new membership products
• Contribute to go-to-market strategies and campaign execution for new initiatives
• Ensure marketing readiness across channels and audiences
• Track and report on key marketing performance metrics, including leads and ICP-qualified pipeline, conversion and funnel performance, channel attribution and traffic and engagement
• Campaign ROI and acquisition performance
• Analyse activity to identify opportunities for optimisation and growth
• Provide actionable recommendations to improve campaign effectiveness, conversion, and revenue contribution
• Contribute to regular analysis, reporting, benchmarking, and performance reviews across Marketing and Commercial teams

Campaign Delivery, Content & Tools

• Develop marketing material in collaboration with Design and Product Marketing
• Develop sales enablement toolkits and campaign support materials for Sales teams
• Confidently use MarTech platforms (e.g. Marketo, CRM, Tableau, Heap, Sailthru) to execute, optimise, and report on campaigns
• Use data, automation, AI-enabled tools, and audience insights to improve targeting, segmentation, lead scoring, and campaign performance
• Execute targeted inbound and outbound campaigns across channels, audience segments, and priority accounts
• Support campaign automation, nurture journeys, and lead workflows
• Contribute to budget planning, campaign planning, and performance management

About You

Experience & Skills

• Bachelor’s Degree - B.S. or B.A.
• Proven experience working in a B2B information subscriptions, events or membership marketing team.
• Understanding of digital marketing platforms and programmes, experience in creating and leading the execution of marketing campaign programmes from end to end, e.g. nurture journeys, ABM.
• Delivers thoughts and ideas on improving existing activity as well as insight into testing new ideas to differentiate from competitors and grow each brand’s footprint in the market.
• Copywriting – produce compelling copy to drive leads and conversions for their responsible titles and give feedback to the marketing team on their campaigns.
• Dynamic – displaying energy and confidence in all interactions with peers, management and stakeholders.
• Confident - belief in their ability to bring innovation and deliver on the businesses KPIs.
• Forward thinking – constantly looking for new and better ways of doing things.
• Understanding what and how new mar-techs can drive efficiencies and better results.
• Commercial – never losing sight of the revenue targets, constantly tracking campaign KPIs and ensuring that the plans that have been laid out to achieve our financial targets get completed.
• Resourceful – using initiative to solve problems, overcome obstacles and complete projects.
• 24 days of annual leave (increasing with tenure), plus 9 paid holidays
• 56 hours of sick leave and the last week of the year off globally
• Up to 12 weeks of paid parental leave
• Nationwide medical coverage through anthem blue cross blue shield, with at least one plan covered at no cost for you and your dependants
• Dental, vision, FSA & HSA options, plus voluntary benefits (commuter, disability, legal and pet insurance)
• 401k with 3% employer match through Empower – eligible from day one – no wait period
• 4 paid volunteer days per year and access to EAP and Health Advocate resources
• Participation in our Employee Incentive Reward plan (EIRP), with unit allocations tied to a future private equity exit

About Us

PEI Group is the leading global provider of business intelligence, data, analytics, and events for private markets professionals.

Through meticulously sourced data, deep analytical expertise, and a trusted journalistic heritage, PEI delivers vital intelligence to sharpen the decision-making of more than 30,000 investors, asset managers, and service providers.

With over two decades of strong growth, PEI operates across ten asset classes including private equity, private credit, private real estate, and private infrastructure, through our portfolio of premium research platforms, membership networks, and global events.

Our 500-strong team operating from six offices, equips private market professionals with the relationships, opportunities, and critical market insights they need to navigate evolving markets and achieve stronger investment outcomes.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.