Marketing Manager

PEI Group; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

24 days annual leave

9 paid holidays

Parental leave (up to 12 weeks)

Medical coverage

Dental & vision

Job summary

PEI Group in New York/Charlotte is seeking a Marketing professional to lead audience-led campaigns for memberships, collaborating with Sales, Editorial, Data and Digital Marketing teams to drive leads and revenue.

You will translate strategy into integrated programs across the member lifecycle, oversee acquisition and ABM initiatives, and optimize channels from email to events to maximize ROI across priority brands.

Qualifications

• Bachelor's degree required.
• Proven experience in B2B information subscriptions, events or membership marketing.
• Experience creating and leading end-to-end marketing campaigns, including nurture journeys and ABM.
• Strong copywriting and storytelling abilities.

Responsibilities

• Translate strategy into integrated campaigns across the member lifecycle.
• Collaborate with Sales, Editorial, Data and Digital Marketing teams.
• Lead acquisition and ABM initiatives across priority accounts.
• Track marketing performance and optimize channels for ROI.

Skills

B2B marketing

Copywriting

Marketing strategy

Lead generation

Education

Bachelor's degree

Tools

Marketo

CRM

Tableau

Heap

Sailthru

Job description

About The Role

Our vision is to nurture PEI Group and our business membership and event brands into must-have resources and interconnected professional networks, enabling private market investors, managers, and service providers to better meet their business objectives and outperform in their markets.

The marketing team acts as strategic partners to the business, delivering customer-centric, creative, and high-performance programmes that drive engagement, strengthen brand preference, and underpin commercial success.

We are hiring for two roles, both based in either our New York or Charlotte offices.

Working within the strategic direction set by the Senior Marketing Manager, this role is responsible for the planning and execution of audience-led marketing programmes that drive leads and revenue across priority membership audiences.

Role Overview

You will translate strategy into integrated campaign programmes across the member lifecycle, working closely with Sales, Editorial, Data and Digital Marketing teams.

This role combines campaign leadership, audience insight, and commercial delivery, with accountability for marketing performance across defined brands and audience segments.

Responsibilities and duties:

Delivery of Membership Marketing Strategy

• Deliver marketing plans for Memberships aligned to overall business and marketing strategy
• Translate business objectives into clear, commercially focused campaign programmes
• Deliver campaign and acquisition initiatives aligned to revenue, pipeline, and conversion KPI's
• Ensure the membership value proposition is effectively communicated and integrated across all channels and touchpoints

Audience-Led Acquisition Marketing

• Plan and deliver acquisition marketing programmes focused on:
  • Lead generation
  • ICP-qualified pipeline growth
  • Lead-to-opportunity conversion
  • New logo acquisition
  • Develop and execute ABM initiatives across target priority pursuit firms
  • Identify opportunities to improve lead-to-membership revenue conversion

Integrated Campaign Planning & Execution

• Own delivery of campaign programme across target audiences and organisations
  • Deliver integrated campaigns across:
  • Email
  • Digital channels
  • Social media
  • Paid media
  • Content marketing
  • Events and nurture journeys
  • Coordinate campaigns across acquisition, demo generation, conversion, and nurture activity
  • Ensure campaigns are aligned to audience needs, ICP and commercial objectives
  • Optimise landing pages, user journeys, and campaign conversion performance

Audience Insight, TAM & Growth Opportunities

• Develop an understanding of TAM, ICPs, personas, and audience behaviour.
• Identify headroom, penetration, and account-based growth opportunities across target regions and audience segments
• Use data and insights to:
  • Optimise targeting and messaging
  • Identify growth opportunities
  • Improve conversion and engagement

Cross-Team Collaboration

• Work closely with:
  • Sales teams to support acquisition, lead pipeline and conversion
  • Sales teams to improve lead quality and funnel performance
  • Editorial teams to align content with audience needs and value proposition
  • Events and Networks teams to support cross-sell and integrated campaigns
  • Data and Marketing Ops teams for segmentation, automation, and reporting
  • Digital teams to align and continuously improve SEO and AEO visibility

New Product Development & Go-to-Market

• Support the development and launch of new membership products
• Contribute to go-to-market strategies and campaign execution for new initiatives
• Ensure marketing readiness across channels and audiences

Performance, Reporting & Optimisation

• Track and report on key marketing performance metrics, including:
  • Leads and ICP-qualified pipeline
  • Conversion and funnel performance
  • Channel attribution
  • Traffic and engagement
  • Campaign ROI and acquisition performance
• Analyse activity to identify opportunities for optimisation and growth
• Provide actionable recommendations to improve campaign effectiveness, conversion, and revenue contribution
• Contribute to regular analysis, reporting, benchmarking, and performance reviews across Marketing and Commercial teams

Campaign Delivery, Content & Tools

• Develop marketing material in collaboration with Design and Product Marketing
• Develop sales enablement toolkits and campaign support materials for Sales teams
• Confidently use MarTech platforms (e.g. Marketo, CRM, Tableau, Heap, Sailthru) to execute, optimise, and report on campaigns
• Use data, automation, AI-enabled tools, and audience insights to improve targeting, segmentation, lead scoring, and campaign performance
• Execute targeted inbound and outbound campaigns across channels, audience segments, and priority accounts
• Support campaign automation, nurture journeys, and lead workflows
• Contribute to budget planning, campaign planning, and performance management

About You

Experience & Skills

• Bachelor's Degree - B.S. or B.A.
• Proven experience working in a B2B information subscriptions, events or membership marketing team.
• Understanding of digital marketing platforms and programmes, experience in creating and leading the execution of marketing campaign programmes from end to end, e.g. nurture journeys, ABM.
• Delivers thoughts and ideas on improving existing activity as well as insight into testing new ideas to differentiate from competitors and grow each brand's footprint in the market.
• Copywriting – produce compelling copy to drive leads and conversions for their responsible titles and give feedback to the marketing team on their campaigns.
• Dynamic – displaying energy and confidence in all interactions with peers, management and stakeholders.
• Confident - belief in their ability to bring innovation and deliver on the businesses KPIs.
• Forward thinking – constantly looking for new and better ways of doing things.
• Understanding what and how new mar-techs can drive efficiencies and better results.
• Commercial - never losing sight of the revenue targets, constantly tracking campaign KPIs and ensuring that the plans that have been laid out to achieve our financial targets get completed.
• Resourceful – using initiative to solve problems, overcome obstacles and complete projects.

PEI1

Benefits:

• 24 days of annual leave (increasing with tenure), plus 9 paid holidays
• 56 hours of sick leave and the last week of the year off globally
• Up to 12 weeks of paid parental leave
• Nationwide medical coverage through anthem blue cross blue shield, with at least one plan covered at no cost for you and your dependants
• Dental, vision, FSA & HSA options, plus voluntary benefits (commuter, disability, legal and pet insurance)
• 401k with 3% employer match through