Strategic Media Planning Manager

Nestlé; Arlington (VA); On-site; USD 105,000 - 170,000; Full time

Benefits offered by this job

Bonus eligibility

401k with company match

Healthcare coverage

Job summary

Nestlé USA is seeking a Manager Media Planning to lead strategy and day‑to‑day execution of media campaigns across the US and Canada. You will coordinate with agency teams, set KPIs, manage budgets, and ensure timely asset delivery for integrated campaigns.

The role requires deep experience in multi‑channel media, strong analytical skills, and the ability to drive campaign optimization while collaborating with brand, analytics, and finance teams. A hybrid work model is possible in some markets.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 6 years of experience in media planning, media buying, campaign management, or advertising.
• Understanding of US and Canadian media landscapes, trends and audience diversity
• Strong media agency experience, with proven expertise in managing multi-channel campaign execution. Experience on the advertiser side would be considered a strong advantage.
• Advanced expert of digital media strategies, media measurement and data management
• Strong analytical skills and ability to articulate the campaign results and optimization
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Detail-oriented with strong follow-through and execution capabilities.
• Ability to analyze performance data and translate findings into actionable recommendations.
• Effective communication and stakeholder management skills.
• Strong Excel and PowerPoint skills.
• Experience in beauty, beverage, automotive, or other premium consumer industries is preferred.

Responsibilities

• Lead media strategy and media planning on US and Canadian markets.
• Develop and rationalize media plans across digital and traditional channels in partnership with media agency teams.
• Establish measurement KPIs and performance forecasts with the help of the agency.
• Coordinate campaign setup, launch timelines, creative asset delivery, and trafficking requirements to support on‑time execution.
• Monitor campaign delivery and pacing, ensuring planned media investments are activating as intended.
• Serve as the day-to-day point of contact for agency partners on campaign execution and status updates.
• Support campaign changes, adjustments, and optimization requests throughout the campaign lifecycle.
• Support post‑campaign insights by collecting results, key learnings, and optimization opportunities.
• Coordinate day-to-day interactions between internal marketing teams and agency partners.
• Support planning meetings, status calls, and campaign reviews by preparing materials and tracking action items.
• Communicate campaign updates, timelines, and performance results to stakeholders.
• Escalate risks, delays, or execution issues to leadership when necessary.
• Support cross-functional collaboration with brand, creative, analytics, and finance teams.
• Lead the preparation of Marketing Mix Modeling (MMM) data, partnering with the agency to ensure data quality, consistency, and effective data cleaning processes.
• Lead the global rollout of the planning tool, driving the development of new features enable more integrated operations while ensuring adoption, governance, and best‑practice usage across all markets.

Skills

Media planning

Campaign management

Agency coordination

Stakeholder management

Data analysis

Communication

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field

Tools

Excel

PowerPoint

Job description

Nestlé USA is seeking a Manager Media Planning to lead strategy and day‑to‑day execution of media campaigns across the US and Canada. You will coordinate with agency teams, set KPIs, manage budgets, and ensure timely asset delivery for integrated campaigns.

The role requires deep experience in multi‑channel media, strong analytical skills, and the ability to drive campaign optimization while collaborating with brand, analytics, and finance teams. A hybrid work model is possible in some markets.