Strategic Media Planning Manager

UMW Universal McCann Worldwide LLC; United States; On-site; USD 70,000 - 85,000; Full time

Job summary

UMW Universal McCann Worldwide LLC in the United States seeks a Manager, Planning to support the account vision and strategic plan across Work Quality, Client Relationships, Financials, and Team Health. You’ll help plan and execute cross-channel media strategies and launch industry-leading work.

The role requires confident presentation skills, mastery of syndicated research, and strong communication. You will work with media partners, supervise junior staff, and stay ahead of changing media

Qualifications

• Confident presentation skills in internal and client meetings.
• Mastery of syndicated research sources, planning tools, and media math.
• Solutions driven with strong trouble shooting skills.
• Excellent written and verbal skills.
• Well organized and manages timelines with others.
• Strong knowledge of industry trends and planning/measurement models.
• Understanding of marketing and communications process.
• Ability to work autonomously and in a group.

Responsibilities

• Develop and execute strategic cross-channel communications plans for client assignments in conjunction with internal agency specialty teams.
• Supervise development and implementation of targeted, innovative media solutions consistent with media strategies.
• Leverage performance and measurement insights to inform plan recommendations and optimizations.
• Create external briefing documents aligned with plan parameters, objectives and strategies.
• Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform partner consideration set and channel mix.
• Develop relationships and meet with media partners to share client objectives and priorities and stay up to date on latest offerings.
• Keep on top of everchanging media landscape to identify relevant opportunities/solutions and develop POVs.
• Leverage planning best practices, media acumen, and understanding of client business to steward planning recommendations and conversations.
• Prepare and deliver dynamic presentations to showcase how recommendation meets client brief, objectives, and measurement expectations

Skills

Presentation skills

Syndicated research

Media planning tools

Media math

Written and verbal communication

Time management

Industry trends knowledge

Autonomy and team work

Tools

MediaTools

Prisma/MBOX

DCM

Nielsen Ad Intel

Pathmatics

eTelmar

MRI Simmons

comScore

Job description

UMW Universal McCann Worldwide LLC in the United States seeks a Manager, Planning to support the account vision and strategic plan across Work Quality, Client Relationships, Financials, and Team Health. You’ll help plan and execute cross-channel media strategies and launch industry-leading work.

The role requires confident presentation skills, mastery of syndicated research, and strong communication. You will work with media partners, supervise junior staff, and stay ahead of changing media