Senior Media Planning Manager, US & Canada

Nestlé S.A.; Arlington (VA); Hybrid; USD 105,000 - 170,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Job summary

Nestlé USA is seeking a Senior Manager to lead media planning and campaign execution across the US and Canada. This role partners with agencies and internal teams to coordinate delivery, budgets, and reporting, ensuring timely, effective campaigns.

The candidate will drive measurement, optimization, and knowledge sharing across markets. Responsibilities include leading media strategy, building plans across digital and traditional channels, and establishing KPIs with agencies.

Qualifications

• >Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• >6 years of experience in media planning, media buying, campaign management, or advertising.
• >Understanding of US and Canadian media landscapes, trends and audience diversity.

Responsibilities

• >Lead media strategy and media planning on US and Canadian markets.
• >Develop and rationalize media plans across digital and traditional channels with agency teams.
• >Establish measurement KPIs and performance forecasts with agency support.
• >Coordinate campaign setup, launch timelines, asset delivery, and trafficking requirements.
• >Monitor campaign delivery and pacing to ensure investments activate as intended.
• >Serve as the primary contact for agency partners on execution and status.
• >Support campaign changes and optimization throughout the lifecycle.
• >Gather post-campaign insights and recommendations.

Skills

Media planning

Multi-channel campaigns

Agency experience

Digital media strategies

Data analysis

Stakeholder management

Excel

PowerPoint

Education

Bachelor's degree in Marketing, Advertising, Communications, Business

Tools

MMM data

Planning tool

Job description

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

Job Purpose

The Manager Media Planning leads the strategy, execution and day-to-day management of media campaigns across the U.S. and Canada market. This role works closely with agency partners and internal stakeholders to coordinate campaign delivery, monitor budgets and performance, maintain reporting, and ensure successful execution of media plans. The position plays a critical role in managing operational aspects of media planning and helping drive campaign effectiveness through strong coordination, attention to detail, and performance monitoring.

At the global scope, this position provides the transversal support on measurement frameworks and saucerful roll our of the planning and performance tools.

This position reports to Global Head of Media, Content and Digital Transformation.

Key Outputs & Deliverables

Media Campaign Execution

• Lead media strategy and media planning on US and Canadian markets
• Develop and rationalize media plans across digital and traditional channels in partnership with media agency teams.
• Establish measurement KPIs and performance forecasts with the help of the agency
• Coordinate campaign setup, launch timelines, creative asset delivery, and trafficking requirements to support on-time execution.
• Monitor campaign delivery and pacing, ensuring planned media investments are activating as intended.
• Serve as the day-to-day point of contact for agency partners on campaign execution and status updates.
• Support campaign changes, adjustments, and optimization requests throughout the campaign lifecycle.
• Support post-campaign insights by collecting results, key learnings, and optimization opportunities.

Agency & Stakeholder Coordination

• Coordinate day-to-day interactions between internal marketing teams and agency partners.
• Support planning meetings, status calls, and campaign reviews by preparing materials and tracking action items.
• Communicate campaign updates, timelines, and performance results to stakeholders.
• Escalate risks, delays, or execution issues to leadership when necessary.
• Support cross-functional collaboration with brand, creative, analytics, and finance teams.

Process & Tool Management

• Lead the preparation of Marketing Mix Modeling (MMM) data, partnering with the agency to ensure data quality, consistency, and effective data cleaning processes.
• Lead the global rollout of the planning tool, driving the development of new features enable more integrated operations while ensuring adoption, governance, and best-practice usage across all markets.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 6 years of experience in media planning, media buying, campaign management, or advertising.
• Understanding of US and Canadian media landscapes, trends and audience diversity
• Strong media agency experience, with proven expertise in managing multi-channel campaign execution. Experience on the advertiser side would be considered a strong advantage.
• Advanced expert of digital media strategies, media measurement and data management
• Strong analytical skills and ability to articulate the campaign results and optimization
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Detail-oriented with strong follow-through and execution capabilities.
• Ability to analyze performance data and translate findings into actionable recommendations.
• Effective communication and stakeholder management skills.
• Strong Excel and PowerPoint skills.
• Experience in beauty, beverage, automotive, or other premium consumer industries is preferred.

Salary:$105,000.00 to$170,000.00 per year

Bonus Eligibility:Yes

Thepay rangeprovided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [e-mail] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.