Strategic Media Planning Lead

Assistants vs. Agents; Santa Monica (CA); In loco; USD 67.000 - 102.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Match

Bonuses

Descrizione del lavoro

STARZ, a leading premium entertainment brand, seeks a Manager of Media Strategy and Planning to develop and execute domestic paid media plans. You will lead maintenance of campaigns across TV, digital, social, OOH, print, and audio, coordinating with agencies to deliver on objectives efficiently and on time.

The role requires strong organization, communication, and creativity, with 4+ years in media planning or related fields. Experience in entertainment is preferred.

Competenze

• 4+ years of experience in media planning, entertainment marketing, agency, client-side media, or a related field.
• Hands-on experience building, managing, and optimizing paid social campaigns with direct platform experience.
• Strong understanding of paid media planning and execution across Linear, Digital, Social, Streaming/CTV, OOH, and Audio.
• Experience managing media agencies, campaign budgets, audience targeting, optimization, and performance reporting.
• Strong organizational and project management skills to handle multiple campaigns, budgets, timelines, and priorities.
• Strong communication and presentation skills across cross-functional teams.
• Experience in streaming, television, or entertainment is preferred.

Mansioni

• Support the development of paid media strategies and plans across STARZ Originals, Brand, Affiliate, and Trade initiatives.
• Execute and optimize paid social campaigns across Meta, TikTok, Reddit, X, Snapchat, Pinterest, and emerging platforms.
• Collaborate with the media agency to translate objectives, audiences, and priorities into cross-channel strategies.
• Evaluate plans, audience strategies, platform recommendations, flighting, and budget allocations across channels.
• Monitor performance and work with partners to identify optimization opportunities and measure against KPIs.
• Provide actionable insights from reporting to inform ongoing media strategy.
• Manage budgets, savings, make-goods, and credits to ensure financial stewardship.

Conoscenze

Media planning excellence

Paid social campaigns

Cross-channel strategy

Budget & KPI reporting

Organization & PM

Communication & presenting

Entertainment/media experience

Descrizione del lavoro

STARZ, a leading premium entertainment brand, seeks a Manager of Media Strategy and Planning to develop and execute domestic paid media plans. You will lead maintenance of campaigns across TV, digital, social, OOH, print, and audio, coordinating with agencies to deliver on objectives efficiently and on time.

The role requires strong organization, communication, and creativity, with 4+ years in media planning or related fields. Experience in entertainment is preferred.