Senior Paid Media Strategy & Planning Lead

LE200 Starz Entertainment, LLC; Santa Monica (CA); On-site; USD 67,000 - 102,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k) with company match

Paid holidays and vacation

Job summary

STARZ in Los Angeles, CA is seeking a Manager, Media Strategy and Planning to develop domestic paid media plans across TV, Digital, Social, OOH, Print and Audio. You will lead regular maintenance of campaigns and collaborate with agencies to optimize across Linear, Digital, and Streaming, driving KPIs.

The role requires 4+ years in media planning or related field, hands-on paid social experience, and strong cross-functional collaboration.

Qualifications

• 4+ years in media planning or related field.
• Hands-on paid social campaigns experience.
• Experience managing media agencies, budgets, and reporting.
• Strong organizational and cross-functional collaboration skills.

Responsibilities

• Support development of paid media strategies and plans across STARZ Originals, Brand, Affiliate, and Trade initiatives.
• Execute and optimize paid social campaigns hands-on across Meta, TikTok, Reddit, X, Snapchat, Pinterest, and emerging platforms.
• Partner with the media agency to translate objectives, audiences, and priorities into cross-channel strategies.
• Evaluate plans, audience strategies, platform recommendations, flighting, and budget allocations across Linear, Digital, Social, Streaming/CTV, OOH, and Audio.
• Stay current on emerging platforms and audience behaviors to inform recommendations.
• Manage day-to-day agency and partner communication to ensure campaigns are executed accurately and on time.
• Track campaign budgets, timelines, placements, creative needs, and deliverables across campaigns.
• Monitor performance and collaborate with Agencies and Analytics to identify optimization opportunities and measure against KPIs.
• Synthesize reporting into actionable insights for ongoing and future media strategy.
• Manage financial stewardship of media investments including budgets, savings, make-goods, and credits.
• Partner with Creative, Marketing, PR, Digital/Social, Direct Response, Research/Analytics, and Affiliate teams for alignment.
• Manage media creative needs, deadlines, and delivery; identify assets and messaging for different audiences.
• Develop briefs and support RFPs for media partners and partnerships.
• Build and maintain relationships with media partners and vendors to identify opportunities.

Skills

Paid media planning

Budget management

Cross-channel execution

Campaign optimization

Communication

Job description

STARZ in Los Angeles, CA is seeking a Manager, Media Strategy and Planning to develop domestic paid media plans across TV, Digital, Social, OOH, Print and Audio. You will lead regular maintenance of campaigns and collaborate with agencies to optimize across Linear, Digital, and Streaming, driving KPIs.

The role requires 4+ years in media planning or related field, hands-on paid social experience, and strong cross-functional collaboration.