Media Planning Lead – Data-Driven Growth Strategy

Mindshare; Chicago (IL); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Hybrid work model

Job summary

EssenceMediacom, a leading WPP Media Brand, is seeking a Manager of Planning to direct day-to-day account activities and translate marketing objectives into comprehensive media strategies.

You will oversee media plan development, mentor Associates and Senior Associates, and provide ongoing updates to clients and partners while maintaining media financial accountability. The role requires strong cross-channel experience and autonomous, deadline-driven work habits.

Qualifications

• Bachelor's degree in advertising, marketing, business administration or communication.
• 3-4 years experience in strategy/planning within a media agency setting.
• Experience across all media channels (digital and traditional).
• Experience with MediaOcean and Prisma preferred.
• Ability to work autonomously in a fast-paced, deadline-driven environment.
• Adaptable and multi-tasking.

Responsibilities

• Direct day-to-day account activities and translate objectives into media strategies.
• Direct development of media plans aligned with approved strategy.
• Develop skills and knowledge of Associates/Senior Associates.
• Provide updates to media and agency partners on account projects.
• Ensure media financial accountability with Client Accounting and agency partners.

Skills

Strategy planning

Media planning

Team leadership

Client relationship

Data-driven decision making

Budget accountability

Cross-media expertise

Autonomy

Education

Bachelor's degree in advertising, marketing, business administration or communication

Tools

MediaOcean

Prisma

Job description

EssenceMediacom, a leading WPP Media Brand, is seeking a Manager of Planning to direct day-to-day account activities and translate marketing objectives into comprehensive media strategies.

You will oversee media plan development, mentor Associates and Senior Associates, and provide ongoing updates to clients and partners while maintaining media financial accountability. The role requires strong cross-channel experience and autonomous, deadline-driven work habits.