Strategic Media Planning Manager

Adelphi Group; New York (NY); On-site; USD 80,000 - 90,000; Full time

Job summary

Omnicom Media in New York seeks a Manager, Planning to lead the development of integrated, multi-channel media strategies and oversee advanced campaign initiatives. You will contribute to data-driven recommendations and collaborate with multiple internal teams to ensure optimal plan outcomes.

The role emphasizes client service, accurate analyses, and mentorship of junior planners. A 3–5 year background in media planning and strong Excel/PowerPoint skills are essential for success.

Qualifications

• Bachelor’s degree required or equivalent in advertising, marketing, communications, business, or related field.
• 3–5 years of experience in media planning or related field, agency experience preferred.
• Strong analytical skills with ability to translate data into actionable insights.
• Proficiency in Excel, PowerPoint, and industry-standard planning tools.
• Excellent written and verbal communication and ability to manage multiple tasks with attention to detail.

Responsibilities

• Support and co-lead the development and execution of integrated, cross-channel media plans aligned to client objectives.
• Analyze audience, market, and campaign data to drive media recommendations and optimize plan performance.
• Prepare client-facing materials and present analyses, ensuring accuracy and strategic alignment.
• Monitor campaigns, perform optimizations, and deliver post-campaign analyses with clear takeaways.
• Mentor Planning Associates and Senior Associates, supporting onboarding and training.

Skills

Analytical skills

Excel & PowerPoint

Communication

Time management

Collaboration

Education

Bachelor’s degree in advertising, marketing, communications, business, or a related field

Tools

Planning tools

MS Office

Job description

Omnicom Media in New York seeks a Manager, Planning to lead the development of integrated, multi-channel media strategies and oversee advanced campaign initiatives. You will contribute to data-driven recommendations and collaborate with multiple internal teams to ensure optimal plan outcomes.

The role emphasizes client service, accurate analyses, and mentorship of junior planners. A 3–5 year background in media planning and strong Excel/PowerPoint skills are essential for success.