Strategic Lead, Integrated Media Planning

OMD; Chicago (IL); On-site; USD 100,000 - 125,000; Full time

Job summary

Omnicom seeks an Associate Director of Integrated Media Planning to partner with clients, lead strategic direction, and drive audience-first planning across media channels. This role leads a team, collaborates with senior management, and focuses on data-driven insights to shape cohesive campaigns.

The position requires strong leadership, client-facing capabilities, and the ability to translate data into actionable strategies, with in-office collaboration emphasized.

Qualifications

• 6+ years of agency experience, managing multiple lines of business.
• Ability to develop insights and use data for strategic thinking.
• Capability to blur the line between planning and digital investment to ensure cohesive strategy and execution.
• Experience in challenging a team to solve client’s challenges uniquely, inspiring new approaches.
• Proficiency in leveraging data for reporting, defining strategies, defending strategies, and uncovering new opportunities.
• Ability to lead a presentation, client-facing experience.

Responsibilities

• Act as a marketing partner and leader in the strategic direction of the brands.
• Liaise between senior management and junior team members.
• Drive an audience-first planning and activation agenda with cross-disciplinary teams to develop holistic campaign strategies across all media channels.

Skills

agency experience

data-driven

leadership

insight development

planning & digital investment

client-facing presentation

Job description

Omnicom seeks an Associate Director of Integrated Media Planning to partner with clients, lead strategic direction, and drive audience-first planning across media channels. This role leads a team, collaborates with senior management, and focuses on data-driven insights to shape cohesive campaigns.

The position requires strong leadership, client-facing capabilities, and the ability to translate data into actionable strategies, with in-office collaboration emphasized.