Senior Media Planner: Lead Omnichannel Strategy

Quigley-Simpson; Los Angeles (CA); Vor Ort; USD 75.000 - 80.000; Vollzeit

Zusammenfassung

Quigley-Simpson in Los Angeles is seeking a Senior Media Planner to develop and manage integrated upper-funnel campaigns across offline and online channels, including TV, OTT/CTV, OOH, YouTube, and more. You will lead day-to-day client engagements, optimize media plans with insights and analytics, and collaborate with cross-functional teams to maximize reach and brand awareness.

This role requires strong planning and negotiation skills, experience with MRI-Simmons data, and proficiency in

Qualifikationen

• 3-4+ years cross-channel media planning experience
• Experience with linear TV and OTT/CTV planning
• MRI-Simmons experience for audience insights
• Strong reach/frequency understanding and media math
• Experience with national and local market plans
• Proficient in Excel for budgets and reporting
• Knowledge of DOOH, YouTube, programmatic video/CTV a plus
• Experience with Nielsen/Comscore analytics is a plus

Aufgaben

• Develop and manage integrated upper-funnel media plans across TV, OTT, OOH, YouTube, and programmatic channels
• Serve as day-to-day client-facing media lead with recommendations and updates
• Partner with Media Director on national and local market strategies to maximize reach
• Utilize audience insights and marketplace data to inform channel mix and budgets
• Manage RFPs, partner evaluations, negotiations, and campaign flowcharts
• Collaborate with Investment, Activation, Analytics, and Operations teams
• Monitor delivery, pacing, reach, and performance to optimize investment
• Mentor and train associate media planners for growth

Kenntnisse

Cross-channel planning

Client facing

Media analytics

Excel skills

Budget management

Team mentorship

Mediaocean

Tools

Mediaocean Prisma

Nielsen

Nielsen One

Comscore

Jobbeschreibung

Quigley-Simpson in Los Angeles is seeking a Senior Media Planner to develop and manage integrated upper-funnel campaigns across offline and online channels, including TV, OTT/CTV, OOH, YouTube, and more. You will lead day-to-day client engagements, optimize media plans with insights and analytics, and collaborate with cross-functional teams to maximize reach and brand awareness.

This role requires strong planning and negotiation skills, experience with MRI-Simmons data, and proficiency in