Sr. Media Planner, Strategy & Planning

Quigley-Simpson; Los Angeles (CA); On-site; USD 75,000 - 80,000; Full time

Job summary

Quigley-Simpson in Los Angeles is seeking a Senior Media Planner to develop and manage integrated upper-funnel campaigns across offline and online channels, including TV, OTT/CTV, OOH, YouTube, and more. You will lead day-to-day client engagements, optimize media plans with insights and analytics, and collaborate with cross-functional teams to maximize reach and brand awareness.

This role requires strong planning and negotiation skills, experience with MRI-Simmons data, and proficiency in

Qualifications

• 3-4+ years cross-channel media planning experience
• Experience with linear TV and OTT/CTV planning
• MRI-Simmons experience for audience insights
• Strong reach/frequency understanding and media math
• Experience with national and local market plans
• Proficient in Excel for budgets and reporting
• Knowledge of DOOH, YouTube, programmatic video/CTV a plus
• Experience with Nielsen/Comscore analytics is a plus

Responsibilities

• Develop and manage integrated upper-funnel media plans across TV, OTT, OOH, YouTube, and programmatic channels
• Serve as day-to-day client-facing media lead with recommendations and updates
• Partner with Media Director on national and local market strategies to maximize reach
• Utilize audience insights and marketplace data to inform channel mix and budgets
• Manage RFPs, partner evaluations, negotiations, and campaign flowcharts
• Collaborate with Investment, Activation, Analytics, and Operations teams
• Monitor delivery, pacing, reach, and performance to optimize investment
• Mentor and train associate media planners for growth

Skills

Cross-channel planning

Client facing

Media analytics

Excel skills

Budget management

Team mentorship

Mediaocean

Tools

Mediaocean Prisma

Nielsen

Nielsen One

Comscore

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Professional Los Angeles, CA, US

Salary Range: $75,000.00 To $80,000.00 Annually

Summary:

As a Senior Media Planner, you'll develop and manage integrated upper-funnel campaigns across offline and online channels, including but not limited to linear TV, DIO OTT/CTV, OOH, YouTube, programmatic CTV and video, streaming audio, and influencer marketing. This client-facing role requires a strong omnichannel mindset and understanding of media planning, buying, analysis, testing, and optimization. You’ll manage day-to-day campaign needs while collaborating closely with clients, internal teams, and media partners to ensure a cohesive and effective media approach.

• Develop and manage integrated upper-funnel media plans across linear TV, DIO OTT/CTV, OOH, YouTube, programmatic CTV and video, streaming audio, influencer marketing, and other awareness-focused channels


• Serve as a day-to-day client-facing media lead, communicating media recommendations, campaign updates, performance, optimizations, and next steps


• Partner with Media Director to develop national and local market strategies focused on maximizing qualified reach, managing effective frequency, and building brand awareness


• Utilize audience insights, reach and frequency analysis, competitive intelligence, marketplace data, and campaign learnings to inform channel mix, investment levels, audiences, and media environments


• Manage tactical planning, including RFPs, partner evaluations, negotiations, flowcharts, budget management, creative specifications, and campaign authorizations


• Partner closely with Investment, Activation, Analytics, and Operations teams to ensure strong cross-functional collaboration and alignment across all aspects of media planning and execution


• Monitor campaign delivery, pacing, audience reach, and media performance, identifying opportunities to optimize investment and drive incremental reach


• Mentor, train, and guide associate media planner, provide day-to-day support and oversight to build their media planning skills, strengthen their understanding of the business and support their overall growth

Mastery:

• Able to communicate and present work with confidence and clarity, effectively manage and prioritize multiple workstreams, and serve as a trusted resource for the broader team

Academic/Educational Requirements:

Requirements:

• Minimum 3-4+ years of cross-channel media planning experience


• Highly organized, proactive, and detail-oriented, with a strong sense of ownership and the ability to anticipate needs, stay ahead of deadlines, and drive work forward


• Past planning of linear TV and OTT/CTV planning experience required


• MRI-Simmons experience required, with the ability to analyze audience demographics, behaviors, and media consumption to inform planning and recommendations


• Strong understanding of reach and frequency, audience delivery, dayparts, programming, media math, and marketplace dynamics


• Experience developing and managing both national and local market media plans


• Strong Excel skills, including experience managing media flowcharts, budgets, and campaign reporting


• Strong analytical skills with the ability to interpret campaign performance, identify key learnings, and develop actionable media recommendations


• Strong communication and presentation skills, with experience working directly with clients


• Experience with DOOH, YouTube, programmatic video/CTV, and streaming audio is a plus


• Mediaocean experience preferred, with hands‑on Prisma experience for digital and OOH billing and reconciliation considered a plus


• Experience with Nielsen Media Impact, Nielson One, Commspoint, and Comscore a plus