Strategic Media Planner - Drive Cross-Channel Campaigns

MARC USA; Chicago (IL); On-site; USD 70,000 - 77,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

HSA contributions

Flexible spending accounts

Employee assistance

Paid time off

Parental leave

Voluntary benefits

Job summary

Mindstream Media Group in Chicago seeks a Media Planner to support the development and execution of integrated media plans across digital and traditional channels. You will translate strategy into actionable plans and work closely with the Planning Supervisor to deliver client objectives.

The ideal candidate is organized, collaborative, and experienced with creating media plans, managing multiple priorities, and communicating effectively.

Qualifications

• 1–3 years of experience in media planning or related advertising/marketing roles
• Basic understanding of digital & traditional media channels including TV, CTV, OLV, Paid Social, OOH
• Strong organizational and project management skills with the ability to manage multiple priorities
• Excellent communication, presentation, and interpersonal skills
• Ability to analyze information, identify patterns, and contribute thoughtful recommendations
• Self-motivated with the ability to work both independently and collaboratively
• Proficiency with Microsoft Office (Excel, PowerPoint, Word)
• Experience using media planning or research tools (Nielsen, Comscore, MRI, Simmons)
• Familiarity with digital platforms such as Meta, Google, or programmatic environments

Responsibilities

• Assist in developing integrated media plans aligned with client objectives, audiences and KPIs
• Translate media strategy into actionable planning elements: channel selection, targeting, budget allocation
• Maintain and update media flowcharts, authorizations, and campaign documentation
• Analyze audience demographics, consumer insights, and market data to inform media recommendations
• Collaborate with vendors to evaluate opportunities, gather proposals, and refine plans
• Prepare client-facing presentations with media recommendations
• Assist with ongoing management and optimization of media plans
• Coordinate with internal teams to support campaign reporting and insights
• Ensure accurate documentation and reconciliation of activity
• Stay current on media trends and planning best practices

Skills

Media planning

Organizational skills

Communication & presentation

Analytical thinking

Self-motivation

Tools

Nielsen

Comscore

MRI

Simmons

Microsoft Excel

PowerPoint

Job description

Mindstream Media Group in Chicago seeks a Media Planner to support the development and execution of integrated media plans across digital and traditional channels. You will translate strategy into actionable plans and work closely with the Planning Supervisor to deliver client objectives.

The ideal candidate is organized, collaborative, and experienced with creating media plans, managing multiple priorities, and communicating effectively.