Senior Integrated Media Strategist

Blue Chip

Illinois

On-site

USD 70,000 - 80,000

Full time

2 days ago

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Benefits offered by this job

401k contributions

Flexible PTO

Bonus eligibility

Summer hours

Rewards program

Holiday schedule

Job summary

Blue Chip is seeking a Senior Integrated Media Planner to lead the strategic development and execution of integrated media opportunities for current clients in Illinois. This full-time role oversees media planning, buying, implementation, and performance analysis across campaigns.

The position requires 4+ years in media planning, strong knowledge of offline and online media, digital disciplines, and vendor negotiations.

Qualifications

Bachelor's degree preferred.
4+ years of relevant media planning experience; 2+ in a planning role.
Knowledge of offline and online media and analytics.
Experience with shopper marketing.
Knowledge of digital disciplines including display, video, CTV, programmatic, social, SEM, etc.
Understanding of media planning, negotiation, implementation and performance analysis.
Experience writing and selling integrated media proposals.

Responsibilities

Develop and implement integrated media strategies.
Manage day-to-day strategic media planning for assigned accounts.
Collaborate with Integrated Media and cross-functional teams on campaign strategies.
Uncover client objectives and needs for integrated media.
Co-develop briefs, evaluate proposals, and present to clients.
Oversee campaigns; review performance with analytics team, monitor budget and billing.
Build relationships with vendors and stay updated on the changing media landscape.
Share media viewpoints with internal and client stakeholders.