Integrated Media Planning Lead

Jobtailor; Illinois; On-site; USD 70,000 - 110,000; Full time

Job summary

Jobtailor is seeking a seasoned Media Planning Lead in Illinois to drive cross-channel branding strategies and manage a team of planning professionals. You will collaborate with clients, vendors, and creative partners to develop and execute integrated media plans that align with brand objectives.

You will supervise associates, analyze media performance, and optimize schedules while maintaining budgets. Strong presentation skills and market knowledge are essential for delivering insightful

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications.
• Proven, strong team management, interpersonal communication, and collaboration skills.
• Knowledge of advertising, marketing, and media principles.
• Solid understanding of Broadcast, Print, Outdoor, and Digital media.

Responsibilities

• Act as the day-to-day liaison between the client, vendor partners, and media community.
• Develop and implement client media plans according to brand objectives and guidelines.
• Collaborate with Integrated Planners, Data Science, and partner creative agencies.
• Supervise and train Associates and Senior Associates on planning activities and client business.
• Manage client media-related issues, create solutions, and resolve issues.
• Establish timetables for plan development.
• Integrate strategic planning philosophy into communication plan development.
• Help develop planning objectives and strategies aligned with the client’s marketing direction.
• Promote consumer-centric, creative, and innovative approaches to reach target consumers.
• Supervise implementation of integrated offerings and tools.
• Identify opportunities for cross-platform deals.
• Provide points of view on media in the marketplace.
• Create media plan recommendations and alternatives.
• Select media vehicles and determine scheduling.

Skills

Media Planning

Team Management

Client Communication

Presentation Skills

Cross-Channel Branding Strategy

Tools

Syndicated Research

Ad Serving Tools

Media Billing Tools

Job description

Jobtailor is seeking a seasoned Media Planning Lead in Illinois to drive cross-channel branding strategies and manage a team of planning professionals. You will collaborate with clients, vendors, and creative partners to develop and execute integrated media plans that align with brand objectives.

You will supervise associates, analyze media performance, and optimize schedules while maintaining budgets. Strong presentation skills and market knowledge are essential for delivering insightful