Strategic Media Planner — Data-Driven Campaigns

Citi; Irving (TX); On-site; USD 114,720 - 172,080; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Paid time off packages

Job summary

Citi is looking for a Media Planning Manager to develop and execute integrated media plans that align with advertiser goals. This role focuses on leveraging first-party data to drive campaign performance in collaboration with various teams.

The ideal candidate will have 6–10 years of experience in media planning or advertising, strong analytical skills, and a proven track record in media strategy development.

Citi offers competitive benefits including medical coverage, 401(k), and generous paid time off.

Qualifications

• 6–10 years of experience in media planning, advertising, or commerce media environments.
• Strong experience building and executing campaigns from brief through launch.
• Experience with audience strategies leveraging first-party data.

Responsibilities

• Develop end-to-end media plans, including audience strategy and budget allocation.
• Collaborate with cross-functional teams to ensure campaigns are optimized for performance.
• Monitor campaign performance and refine plans to meet performance objectives.

Skills

Media planning

Advertising

First-party data

Analytical skills

Client communications

Education

Bachelor’s/University degree in Marketing, Business, or related field

Master’s degree preferred

Job description

Citi is looking for a Media Planning Manager to develop and execute integrated media plans that align with advertiser goals. This role focuses on leveraging first-party data to drive campaign performance in collaboration with various teams.

The ideal candidate will have 6–10 years of experience in media planning or advertising, strong analytical skills, and a proven track record in media strategy development.

Citi offers competitive benefits including medical coverage, 401(k), and generous paid time off.