Head of Media Measurement & Analytics Strategy

Citi; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Competitive employee benefits

401(k)

Paid time-off packages

Job summary

Citi is seeking a highly experienced SVP, Media Sciences and Measurement to lead its media measurement and data strategy efforts. This pivotal role involves developing the media measurement framework, ensuring data-driven decision-making, and managing stakeholders across various teams.

The ideal candidate will have over 10 years of experience in media measurement, a strong analytical background, and exceptional communication skills. Join Citi and enjoy comprehensive benefits including medical coverage, retirement plan, and competitive time-off policies.

Qualifications

• Minimum 10+ years experience in media measurement and analytics.
• Expertise in media measurement approaches including attribution, MMM, and ad effectiveness.
• Outstanding communication and presentation skills capable of engaging executive-level stakeholders.

Responsibilities

• Lead the development of Citi’s media measurement framework.
• Manage attribution measurement and reporting processes.
• Lead and mentor a team of media science analysts.

Skills

Media measurement experience

Analytical skills

Data storytelling

Strategic thinking

Project management

Education

Master's or Bachelor's degree in Business Analytics, Marketing, Business, Finance, Statistics

Tools

Adtech and Martech tools

Job description

Citi is seeking a highly experienced SVP, Media Sciences and Measurement to lead its media measurement and data strategy efforts. This pivotal role involves developing the media measurement framework, ensuring data-driven decision-making, and managing stakeholders across various teams.

The ideal candidate will have over 10 years of experience in media measurement, a strong analytical background, and exceptional communication skills. Join Citi and enjoy comprehensive benefits including medical coverage, retirement plan, and competitive time-off policies.