Strategic Media Planner – Multichannel & Data-Driven

Publicis Groupe; Boston (MA); On-site; USD 60,800 - 89,600; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas is seeking a quick-thinking, media-savvy Media Planner to support our team in Boston. You’ll work closely with the media supervisor to develop strategic channel plans, mentor the associate planner, and help manage campaigns from inception to execution.

This role requires 2–4 years in media planning, a solid grasp of digital advertising, and willingness to travel. Familiarity with AI tools is a plus. Publicis Groupe benefits and compensation are described in the posting.

Qualifications

• Four-year college education and two to four years of experience as a media assistant or planner, preferably multichannel at a creative agency
• Strong familiarity with the digital environment and the media planning and buying process
• Ability to translate client objectives into media strategies and communicate them clearly
• Understanding of general advertising metrics and how to use media research tools
• Willingness to travel as needed and openness to new ideas
• Familiarity with prompt-based interaction and generative AI tools is a plus for ideation and research

Responsibilities

• Develop strategic channel/media approaches with the media supervisor
• Mentor the associate planner in data gathering, insertion orders, trafficking and campaign monitoring
• Evaluate RFPs, make vehicle list recommendations, and use media research tools for buy recommendations
• Build relationships with vendors and coordinate cross-departmental campaign execution
• Analyze campaign results and translate learnings into actionable recommendations

Skills

Media planning

Multichannel advertising

RFP development

Vendor relations

Travel flexibility

Education

Bachelor's degree

Tools

Media research tools

Job description

Digitas is seeking a quick-thinking, media-savvy Media Planner to support our team in Boston. You’ll work closely with the media supervisor to develop strategic channel plans, mentor the associate planner, and help manage campaigns from inception to execution.

This role requires 2–4 years in media planning, a solid grasp of digital advertising, and willingness to travel. Familiarity with AI tools is a plus. Publicis Groupe benefits and compensation are described in the posting.