Sr. Associate, Media Science and Analytics

Citibank (Switzerland) AG; Irving, Northern (TX, KY); Hybrid; Confidential; Full time

Job summary

Citigroup is seeking a Sr. Associate in Media Science and Analytics to lead media measurement, reporting, and data strategy. You will collaborate with internal teams to enable data-driven decision making for media strategy and optimization.

The role requires 5–8 years in media measurement, strong analytical and storytelling abilities, and experience with attribution and MMM methodologies. Hybrid work in Irving, TX, with global scope and senior stakeholder exposure.

Qualifications

• 5–8 years’ experience in media measurement and analytics.
• Solid understanding of media planning principles and digital platforms.
• Familiarity with adtech and martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions).
• Expertise in attribution, MMM, ad effectiveness and incrementality testing.
• Highly analytical with ability to distill data into business insights for senior leaders.
• Excellent data storytelling, communication, presentation, and negotiation skills.
• Independent, proactive and able to manage multiple stakeholders in a fast-paced environment.
• Process oriented and organized with strong attention to detail.
• Strategic thinker with problem-solving and long-term impact focus.

Responsibilities

• Lead the development and execution of Citi’s media measurement framework.
• Stakeholder management with media, adtech, product, and LOBs.
• Oversee attribution measurement and reporting across lines of business.
• Calibrate performance across data sources to tell a clear story for executives.
• Develop measurement roadmaps, tests, and advanced analytics studies.
• Engage vendors and evaluate methodologies for future-proof solutions.
• Present insights and recommendations to senior leadership.

Skills

Media measurement

Data storytelling

Stakeholder management

Analytical thinking

Communication skills

Presentation skills

Decision making

Strategic thinking

Education

Bachelor's degree in Business Analytics/Marketing/Business/Finance/Statistics

Advanced degree preferred

Tools

Audience management tools

DSP/SSP

Bid management

Ad serving

Web analytics

Identity solutions

Job description

## Sr. Associate, Media Science and Analytics.Apply: Hybrid: Irving Texas United States: New York New York United States: Full time: Posted Yesterday: 26975350The Media Sciences team leads the transformation of Citi’s media investment and measurement, while delivering positive return on marketing investment and future-proofing our business. The team works in close partnership with US and Global Digital Media, Analytics, Acquisitions, Advertising and Product Management teams.The Sr. Associate, Media Science and Analytics is a highly experienced and senior role, and influential leader in media measurement, reporting, attribution and data strategy, and possesses a deep understanding of the media ecosystem across all media channels. This role will be part of the larger media sciences team in the Client Org and report to the SVP, Media Sciences.**Responsibilities:*** Lead the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses* Stakeholder management: Partner closely with internal stakeholders in media, adtech, product and across LOBs to help enable data driven decision making for media strategy and optimization and identify their measurement requirements.* Operational Excellence: Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders* Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders* Accountability: Support the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross-channel measurement* Vendor Management: Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions.* Thought Leadership: This role will serve as a subject matter expert in measurement – ability to speak to different measurement methodologies, measurement landscape and industry changes. Simplify complex measurement terminology into compelling narrative for senior stakeholders across the org.* Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.**Qualifications:*** 5-8 years’ experience within media measurement and analytics, either on the client side, agency side or publisher side* Solid understanding of media planning principles, digital and emerging media platforms. Familiarity with Adtech and Martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)* Expertise in media measurement approaches including attribution, MMM, ad effectiveness and incrementality testing* Highly analytical, with a proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership* Outstanding data storytelling skills, communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization.* Should be able to independently support and project manage workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic* Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven* Must be process oriented and organized, operate efficiently to deliver high-quality work in a fast paced and dynamic environment across different teams* Excellent attention to detail, organization skills and strong presentation skills to senior level leadership stakeholders* Exceptional strategic thinking, problem-solving, and decision-making capabilities, with a focus on long-term impact.**Education:*** Bachelors/University degree or equivalent experience (Masters or Bachelor’s degree in Business Analytics, Marketing, Business, Finance, Statistics. Advanced degree preferred)This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.