Manager, PFUS Media Strategy, Investment & Planning

PepsiCo Inc.; Plano (TX); On-site; USD 111,000 - 185,000; Full time

Job summary

PepsiCo Foods US is seeking a Manager to lead cross‑channel media strategy and investment within the One PepsiCo Media Team, supporting brands like Doritos & Cheetos. You will collaborate with brand teams, the media agency, and cross‑functional partners to craft integrated media plans that reach the right consumers and deliver ROI.

The role blends strategic vision with executional rigor in a fast‑paced environment, challenges the status quo, and requires up to 10% travel.

Qualifications

• 6+ years of media experience & managing external agencies ideal.
• CPG experience strongly preferred.
• Strong organizational and project management skills.
• Proven track record of navigating, influencing & delivering results in a highly complex organization.
• Willingness to travel up to 10%.

Responsibilities

• Support brand media strategy: Contribute to translation of business and brand goals into media strategies that deliver reach, resonance and ROI
• Lead tactical campaign planning and execution: Drive media planning for brand launches, tentpoles, and annual campaigns from strategy through execution, optimization and learnings in collaboration with agency team
• Facilitate media partnerships: Evaluate, shape, and negotiate custom content programs and media partnerships alongside agency teams.
• Maximize investment: Help steward PepsiCo’s media dollars to drive effectiveness, efficiency, and breakthrough outcomes
• Ensure integration and collaboration: Ensure media strategy is embedded early in the creative development in concert with the brand teams and appropriate cross-functional teams
• Analyze performance: Extract insights from media performance and apply learnings to future planning.

Skills

Media strategy

Agency management

Project management

Stakeholder collaboration

Travel willingness

Education

Bachelor’s degree

Advanced degree

Job description

Overview

About the Role:

PepsiCo Foods US (PFUS) is on the front lines of consumer connection, and media is one of our most powerful growth levers. As part of the Media Strategy, Planning & Investment team, you’ll help shape how our brands show up across all media touchpoints. This team is responsible for maximizing PepsiCo’s significant media investment while identifying, testing, and scaling innovative and emerging media platforms across the portfolio. The Media team also manages the day‑to‑day relationship with agency partners and serves as the primary link between the media marketplace and PepsiCo’s broader marketing organization.

This Manager role will help lead cross‑channel media strategy and investment as part of the One PepsiCo Media Team, supporting some of PepsiCo Foods’ largest brands like Doritos & Cheetos. You’ll collaborate closely with brand teams, our media agency, and cross‑functional partners to architect integrated media plans that reach the right consumers, create meaningful impact, and deliver against business objectives.

We're looking for someone who combines strategic vision with strong executional rigor, thrives in a fast‑paced environment, and isn’t afraid to challenge the status quo to bring bold ideas to life.

Responsibilities

• Support brand media strategy: Contribute to translation of business and brand goals into media strategies that deliver reach, resonance and ROI
• Lead tactical campaign planning and execution: Drive media planning for brand launches, tentpoles, and annual campaigns from strategy through execution, optimization and learnings in collaboration with agency team
• Facilitate media partnerships: Evaluate, shape, and negotiate custom content programs and media partnerships alongside agency teams.
• Maximize investment: Help steward PepsiCo’s media dollars to drive effectiveness, efficiency, and breakthrough outcomes
• Ensure integration and collaboration: Ensure media strategy is embedded early in the creative development in concert with the brand teams and appropriate cross-functional teams
• Analyze performance: Extract insights from media performance and apply learnings to future planning.

Compensation and Benefits:

• The expected compensation range for this position is between $110,700 - $185,250.
  
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
  
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• Bachelor’s degree required, advanced degree a plus
• 6+ years of media experience & managing external agencies ideal
• CPG experience strongly preferred
• Strong organizational and project management skills
• Proven track record of navigating, influencing & delivering results in a highly complex organization
• Passion for driving change & challenging the status quo
• Demonstrated ability to build strong, collaborative relationships with both internal & external stakeholders
• Willingness to travel up to 10%

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement.