Media Strategy & Investment Manager – CPG Brands

PepsiCo Inc.; Plano (TX); On-site; USD 111,000 - 185,000; Full time

Job summary

PepsiCo Foods US is seeking a Manager to lead cross‑channel media strategy and investment within the One PepsiCo Media Team, supporting brands like Doritos & Cheetos. You will collaborate with brand teams, the media agency, and cross‑functional partners to craft integrated media plans that reach the right consumers and deliver ROI.

The role blends strategic vision with executional rigor in a fast‑paced environment, challenges the status quo, and requires up to 10% travel.

Qualifications

• 6+ years of media experience & managing external agencies ideal.
• CPG experience strongly preferred.
• Strong organizational and project management skills.
• Proven track record of navigating, influencing & delivering results in a highly complex organization.
• Willingness to travel up to 10%.

Responsibilities

• Support brand media strategy: Contribute to translation of business and brand goals into media strategies that deliver reach, resonance and ROI
• Lead tactical campaign planning and execution: Drive media planning for brand launches, tentpoles, and annual campaigns from strategy through execution, optimization and learnings in collaboration with agency team
• Facilitate media partnerships: Evaluate, shape, and negotiate custom content programs and media partnerships alongside agency teams.
• Maximize investment: Help steward PepsiCo’s media dollars to drive effectiveness, efficiency, and breakthrough outcomes
• Ensure integration and collaboration: Ensure media strategy is embedded early in the creative development in concert with the brand teams and appropriate cross-functional teams
• Analyze performance: Extract insights from media performance and apply learnings to future planning.

Skills

Media strategy

Agency management

Project management

Stakeholder collaboration

Travel willingness

Education

Bachelor’s degree

Advanced degree

Job description

PepsiCo Foods US is seeking a Manager to lead cross‑channel media strategy and investment within the One PepsiCo Media Team, supporting brands like Doritos & Cheetos. You will collaborate with brand teams, the media agency, and cross‑functional partners to craft integrated media plans that reach the right consumers and deliver ROI.

The role blends strategic vision with executional rigor in a fast‑paced environment, challenges the status quo, and requires up to 10% travel.