Brand Communications Manager

PepsiCo; Plano (TX); On-site; USD 106,400 - 178,100; Full time

Benefits offered by this job

Performance bonus

Paid time off including parental leave

Comprehensive benefits package

Job summary

A global food and beverage leader is seeking a Brand Communications Manager to elevate brand storytelling. In this role, you will guide external communications, develop impactful campaigns, and maintain strong media relationships. The ideal candidate will have a bachelor's degree in Communications and 6-8 years of PR experience in relevant fields. This full-time position is based in Plano, Texas, with a competitive salary and excellent benefits.

Qualifications

• 6-8 years of PR experience in FMCG, agency or corporate preferred.
• Proven ability to collaborate with cross-functional teams and agencies.
• Some travel required.

Responsibilities

• Serve as the trusted go-to for brand marketing teams, guiding all external communications.
• Develop and deliver high-impact communication plans.
• Cultivate strong media relationships and pitch stories.
• Track and report the effectiveness of communication programs.
• Monitor external social media and influencer content.

Skills

Media relations

Pitching skills

Social media expertise

Creative mindset

Collaboration

Education

Bachelor's degree in Communications, Journalism, PR

Job description

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Overview

Hungry for your next career move? PepsiCo is looking for a sharp, savvy, and snack-obsessed Brand Communications Manager to bring bold flavor to our storytelling and elevate our iconic brands—including Doritos, Cheetos, Tostitos, and more. If you can pitch like a pro, turn ideas into headlines, and dream in social soundbites, we’ve got a seat at the (snack-filled) table with your name on it. Come work with the best in the business and help us turn brand buzz into brand love.

Responsibilities

• Be the External Communications Expert: Serve as the trusted go-to for our brand marketing teams, guiding all external communications with deep knowledge, confidence, and finesse.
• Drive Best-In-Class Campaigns: Develop and deliver high-impact communication plans that blend creative ideas, insights, earned media, and influencers to support brand positioning, product launches, and other priorities.
• Excel in Media Relations: Cultivate strong media relationships and pitch stories that break through the noise across traditional and emerging platforms.
• Measure Success: Track and report the effectiveness of communication programs to maximize impact.
• Support Crisis Communications: Be prepared to support crisis and issues communication as needed.
• Lead Reputation Management: Monitor external social media, influencer content, and partnerships to ensure brand superiority.
• Be a Team Player: Collaborate cross-functionally with other teams and agencies to strengthen programs.
• Keep a Pulse on Industry Trends: Stay informed on industry and cultural trends that could impact programming and bring insights for strategic thinking.
• Agency Management: Oversee and coordinate agency work to ensure alignment with business priorities and flawless execution.
• Be Nimble: Adapt to the evolving brand landscape with flexibility and agility.

Compensation and Benefits

• Salary range: $106,400 - $178,100.
• Salary based on skills, experience, and location; details shared during hiring.
• Performance bonus: approximately 12% of annual salary.
• Paid time off including parental leave, vacation, sick, and bereavement.
• Comprehensive benefits: Medical, Dental, Vision, Disability, Reimbursement Accounts, Employee Assistance Program, Insurance, Retirement Plan.

Qualifications

• Bachelor's degree in Communications, Journalism, PR, or related field.
• 6-8 years of PR experience in FMCG, agency or corporate preferred.
• Strong media relations and pitching skills.
• Experience managing influencer and partnership programs.
• Expertise in social media channels and analytics.
• Excellent communication skills, both oral and written.
• Creative mindset with insight-driven approach.
• Proven ability to collaborate with cross-functional teams and agencies.
• Some travel required.

EEO Statement

PepsiCo considers all qualified applicants regardless of criminal history, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. We are an Equal Opportunity Employer.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Manufacturing and Food & Beverage