Insights & Media Analytics Lead, ROI & Strategy

PepsiCo; Plano (TX); On-site; USD 94,000 - 156,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Disability coverage

Retirement plan (Defined Contribution)

Employee Assistance Program (EAP)

Job summary

PepsiCo in Plano, TX seeks a seasoned analytics leader to drive media mix modeling, real-time optimization and ROI measurement. You will guide data-driven decisions, manage data flows between agencies, finance and marketing, and influence multi-brand strategies.

The role requires 3+ years in quantitative analytics, strong Excel/PowerPoint skills, and experience with media data signals. A self-starter who thrives in a fast-paced, collaborative setting will excel in this position.

Qualifications

• Bachelor's degree required; advanced degrees preferred.
• 3+ years of quantitative analytics or data analysis experience.
• Media industry or agency experience; CPG background a plus.
• Experience with Media Data Signals strongly preferred.
• Strong organizational and project management skills for handling multiple projects.
• Data visualization skills desirable.
• Self-starter who can work independently and build stakeholder relationships.
• Ability to collaborate with others for better solutions.
• Proficient in Excel, PowerPoint and data analytics software.
• Excellent written and verbal communication skills.

Responsibilities

• Lead analytics-focused projects related to media mix modeling, real-time optimization and data governance.
• Identify data quality improvements to enhance availability and actionability of media reporting data.
• Manage data flow between media agencies, finance, cross-functional measurement teams and marketing teams.
• Collaborate across multiple brands with manager and cross-functional partners.
• Work in a fast-paced, matrix environment and adapt to changes.
• Prioritize workload to meet ad-hoc needs and cadence timelines.
• Lead and develop team members to drive actionable insights from data.

Skills

Quantitative analytics

Data analysis

Data visualization

Excel

PowerPoint

Communication

Education

Bachelor's Degree

Advanced degree preferred

Tools

Excel

PowerPoint

Data visualization tools

Media data signals

Job description

PepsiCo in Plano, TX seeks a seasoned analytics leader to drive media mix modeling, real-time optimization and ROI measurement. You will guide data-driven decisions, manage data flows between agencies, finance and marketing, and influence multi-brand strategies.

The role requires 3+ years in quantitative analytics, strong Excel/PowerPoint skills, and experience with media data signals. A self-starter who thrives in a fast-paced, collaborative setting will excel in this position.