Media Strategy & Investment Manager (CPG Brands)

PepsiCo; Chicago (IL); On-site; USD 111,000 - 185,000; Full time

Job summary

PepsiCo Foods US (PFUS) is seeking a Manager to lead cross‑channel media strategy and investment within the One PepsiCo Media Team, supporting brands like Doritos and Cheetos. You will collaborate with brand teams, our media agency, and cross‑functional partners to architect integrated media plans that reach the right consumers and drive business outcomes.

The role requires strategic vision and rigorous execution in a fast‑paced environment, with opportunities to influence media strategy early

Qualifications

• Bachelor’s degree required, advanced degree a plus.
• 6+ years of media experience & managing external agencies ideal
• CPG experience strongly preferred
• Strong organizational and project management skills
• Proven track record of navigating, influencing & delivering results in a highly complex organization
• Demonstrated ability to build strong, collaborative relationships with both internal & external stakeholders
• Willingness to travel up to 10%

Responsibilities

• Support brand media strategy: Contribute to translation of business and brand goals into media strategies that deliver reach, resonance and ROI
• Lead tactical campaign planning and execution: Drive media planning for brand launches, tentpoles, and annual campaigns from strategy through execution, optimization and learnings in collaboration with agency team
• Facilitate media partnerships: Evaluate, shape, and negotiate custom content programs and media partnerships alongside agency teams.
• Maximize investment: Help steward PepsiCo’s media dollars to drive effectiveness, efficiency, and breakthrough outcomes
• Ensure integration and collaboration: Ensure media strategy is embedded early in the creative development in concert with the brand teams and appropriate cross‑functional teams
• Analyze performance: Extract insights from media performance and apply learnings to future planning.

Skills

Strategic thinking

Cross-functional collaboration

Project management

Stakeholder management

Travel willingness

Education

Bachelor's degree

Job description

PepsiCo Foods US (PFUS) is seeking a Manager to lead cross‑channel media strategy and investment within the One PepsiCo Media Team, supporting brands like Doritos and Cheetos. You will collaborate with brand teams, our media agency, and cross‑functional partners to architect integrated media plans that reach the right consumers and drive business outcomes.

The role requires strategic vision and rigorous execution in a fast‑paced environment, with opportunities to influence media strategy early