Strategy Associate, Media Planning (Hybrid)

Publicis Groupe Holdings B.V; Chicago (IL); Hybrid; USD 54,000 - 72,000; Full time

Job summary

Publicis Groupe in the United States is seeking a Senior Associate, Strategy to support media planning and program selection. You will ensure accuracy of Flowcharts, Asset trackers, and Traffic Workbooks while collaborating with cross-functional teams.

The role is hybrid, requiring four days in-office weekly. Candidates should bring 1+ year of media planning/strategy experience and strong Excel/PowerPoint skills, with a focus on detail and timely delivery.

Qualifications

• 1+ years’ experience in media planning and/or strategy
• Proficiency with Excel and PowerPoint
• Strong communication and presentation skills
• Detail-oriented, able to multi-task and meet deadlines
• Experience in HCP or pharmaceutical industries is a plus

Responsibilities

• Assist in the development of media plans and strategic presentations.
• Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
• Collaborate with internal cross-functional teams to align on objectives and deliverables.
• Gather and analyze audience insights and competitive data to inform strategies.
• Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBAs).
• Create and update Creative Asset Trackers and Traffic Workbooks with precision.
• Monitor and resolve issues proactively while seeking guidance when needed.
• Respond promptly to client requests, providing clear communication and outstanding service.
• Build foundational expertise in the media planning and buying process, including the role of various media channels.
• Strive for proficiency in media research tools, software, and competitive marketplace knowledge.
• Participate in PHM’s recruiting and interviewing efforts to support team growth.

Skills

Media planning

Strategy

Communication

Presentations

Team collaboration

Tools

Media Tools Flowchart Software

Prisma/Mediaocean

Clear Decisions

Kantar

MRI/GfK

Pathmatics

Mbox

GWI

Job description

Publicis Groupe in the United States is seeking a Senior Associate, Strategy to support media planning and program selection. You will ensure accuracy of Flowcharts, Asset trackers, and Traffic Workbooks while collaborating with cross-functional teams.

The role is hybrid, requiring four days in-office weekly. Candidates should bring 1+ year of media planning/strategy experience and strong Excel/PowerPoint skills, with a focus on detail and timely delivery.