Director, Marketing & Business Development-III

Simon Property Group; Akron (OH); On-site; USD 120,000 - 180,000; Full time

Job summary

Simon Property Group in Akron, OH, is seeking a Director of Marketing and Business Development to lead revenue generation through mall and media assets, and to shape the overall strategic marketing direction for Summit Mall. The role requires strong sales, sponsorship and budgeting experience, plus leadership and cross-functional collaboration across teams.

The position demands the ability to manage multiple projects, work varied schedules including weekends, and to drive growth through social

Qualifications

• BA or BS degree in sales, marketing, or business.
• 4–6 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting.
• Knowledge of retail management, marketing, and advertising with media industry familiarity.
• Excellent interpersonal, communication, selling, and negotiation skills with tact and diplomacy.
• Advanced computer skills and ability to communicate visually and in writing.
• Willingness to work varied schedules including weekends and evenings.
• Strong team-building and coaching abilities.
• Ability to manage multiple projects and some overnight travel.

Responsibilities

• Identify and sell revenue opportunities through mall and media assets.
• Develop retailer intensification strategies and promote platform programs.
• Execute SBV programs at field level and manage marketing budget.
• Forecast ROI monthly and optimize marketing spend.
• Create annual marketing plan aligned with corporate objectives.
• Coordinate visual merchandising, signage and advertising.
• Maintain media relations and respond to media inquiries.
• Grow social media presence and build SMS/Email subscriber base.
• Participate in Manager on Duty rotation and mall leadership meetings.

Skills

Interpersonal communication

Selling

Negotiation

Strategic thinking

Team leadership

Coaching

Project management

Flexibility

Education

BA or BS degree in sales, marketing, or business

Job description

## Director, Marketing & Business Development-IIIApplylocations: Akron, OHtime type: Full timeposted on: Posted Todayjob requisition id: R13837**Job Location:**Summit Mall**PRIMARY PURPOSE:**This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.**PRINCIPAL RESPONSIBILITIES:***The successful candidate’s responsibilities will include, but not be limited to:** Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property* Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming* Flawlessly execute all national and/or regional SBV programs and initiatives at the field level* Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI* Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share* Coordinate shopping center visual merchandising, signage and advertising programs* Maintain effective media relations by fielding media calls and preparing responses* Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility* Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center**MINIMUM QUALIFICATIONS:*** BA or BS degree with emphasis in sales, marketing, or business* 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting* Knowledge of retail management, marketing and advertising and working knowledge of the media industry* Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others* Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success* Flexibility to work varied schedules including weekends and evenings* Strong team building and coaching skills* Ability to handle multiple projects simultaneously* Some overnight travel required* Ability to think strategically**LEADERSHIP CABABILITES:*** Strong organization and coordination skills* Strong team building and coaching skills* Ability to handle multiple projects simultaneously### About UsSimon is a global leader in retail real estate ownership, management and development and an S&P 100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. Our portfolio includes assets of national and international renown - proven assets that are the preferred location for retailers.In addition to our high quality properties, Simon is also known for our strong balance sheet, a long-tenured and well-respected senior management team, and our innovative spirit, as reflected in a 50 + year history of successful retail real estate development, management, and leasing. Simon was named Fortune’s Most Admired Real Estate Company eight times. We have experienced an explosion of growth and innovation unprecedented in the industry and we look forward to Simon's future.Simon is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.If you require assistance or need to request an accommodation due to a disability, please email [e-mail]. Please note this email is intended only for accommodation requests related to the application and interview process. Any other correspondence will not receive a response.