Strategic Marketing Programs Lead

The Townsend Company, LLC; Houston (TX); Presencial; USD 90 000 - 120 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Weekly pay

Paid Time Off & Health Benefits

Growth & Development within thecompany

401(k) with a 4% company match

Resumo da oferta

The Townsend Company, LLC is seeking a Marketing Programs Manager to shape, coordinate, and measure initiatives across our family of brands. Collaborate with Marketing, Sales Operations, Finance, and leadership to ensure programs are strategically aligned, well-managed, and delivering measurable value.

The role covers marketing roadmap planning, budgets, trade shows, digital initiatives, and performance reporting to drive meaningful business results across multiple brands.

Qualificações

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent experience.
• Five (5) or more years of experience in marketing programs, marketing operations, project management, or a related discipline.
• Strong analytical, organizational, and program-management skills.
• Experience developing performance reports or dashboards and presenting insights to leadership.
• Experience managing budgets, vendors, timelines, and cross-functional stakeholders.
• Ability to establish processes, manage competing priorities, and drive accountability without direct authority.
• Strong communication and collaboration skills.

Responsabilidades

• Marketing Planning & Program Management: Manage the annual and quarterly marketing roadmap, aligning initiatives with business priorities.
• Translate strategic objectives into actionable programs with defined milestones, responsibilities, and timelines.
• Coordinate cross-functional marketing initiatives, identifying dependencies, potential risks, and opportunities for improvement.
• Develop marketing-channel strategies, including trade shows, industry sponsorships, and other initiatives.
• Partner with appropriate support resources to coordinate event execution while maintaining strategic oversight.
• Performance Measurement, Budgets & Governance: Develop and maintain marketing KPIs, dashboards, and performance reports for leadership.
• Track marketing budgets, commitments, and program-level expenditures.
• Establish clear objectives, target audiences, follow-up processes, and success measures for major marketing investments.
• Evaluate marketing performance and recommend where resources and spending should be continued, adjusted, or redirected.
• Provide strategic direction for the trade show and sponsorship portfolio.
• Customer & Digital Marketing Programs: Lead the implementation of cross-functional marketing programs, including customer referral initiatives.
• Coordinate website improvement priorities, SEO partnerships, online reputation management, and digital performance measurement.
• Collaborate with Sales Operations to improve lead routing, lead acceptance, and follow-up visibility.
• Manage external agencies and specialized vendors to support program execution.
• Identify opportunities to strengthen marketing processes, program accountability, and operational efficiency.

Conhecimentos

Analytical

Project management

Organizational

Communication

Collaboration

Formação académica

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Ferramentas

Salesforce

Descrição da oferta de emprego

The Townsend Company, LLC is seeking a Marketing Programs Manager to shape, coordinate, and measure initiatives across our family of brands. Collaborate with Marketing, Sales Operations, Finance, and leadership to ensure programs are strategically aligned, well-managed, and delivering measurable value.

The role covers marketing roadmap planning, budgets, trade shows, digital initiatives, and performance reporting to drive meaningful business results across multiple brands.