Strategic Marketing Programs Leader

The Townsend Company, LLC; Indianapolis (IN); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Weekly pay

Paid Time Off & Health Benefits

Growth & Development within the team

401(k) with a 4% company match

Job summary

The Townsend Company, LLC is seeking a Marketing Programs Manager to shape, coordinate, and measure marketing initiatives across our family of brands. You will work with Marketing, Sales Operations, Finance, and business leaders to ensure programs are aligned, managed, and delivering measurable value.

You'll manage roadmaps, budgets, events, digital initiatives, and performance reporting, turning investments into meaningful business results for a multi-brand organization.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• Five or more years of experience in marketing programs, marketing operations, project management, or a related discipline.
• Strong analytical, organizational, and program-management skills.
• Experience developing performance reports or dashboards and presenting insights to leadership.
• Experience managing budgets, vendors, timelines, and cross-functional stakeholders.
• Ability to establish processes, manage competing priorities, and drive accountability without direct authority.
• Strong communication and collaboration skills.

Responsibilities

• Marketing Planning & Program Management: Manage the annual and quarterly marketing roadmap, aligning initiatives with business priorities.
• Translate strategic objectives into actionable programs with defined milestones, responsibilities, and timelines.
• Coordinate cross-functional marketing initiatives, identifying dependencies, potential risks, and opportunities for improvement.
• Develop marketing-channel strategies, including trade shows, industry sponsorships, and other initiatives.
• Partner with appropriate support resources to coordinate event execution while maintaining strategic oversight.

Skills

Analytical skills

Organizational skills

Program-management

Communication and collaboration

Budget management

Education

Bachelor's degree in Marketing/Business/Communications/Analytics

Tools

Salesforce

Marketing automation

Job description

The Townsend Company, LLC is seeking a Marketing Programs Manager to shape, coordinate, and measure marketing initiatives across our family of brands. You will work with Marketing, Sales Operations, Finance, and business leaders to ensure programs are aligned, managed, and delivering measurable value.

You'll manage roadmaps, budgets, events, digital initiatives, and performance reporting, turning investments into meaningful business results for a multi-brand organization.