Marketing Programs Manager — Strategy, ROI & Growth

Townsend Corporation; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Weekly pay

Growth & Development within the公司

401(k) with a 4% company match

Job summary

The Townsend Company is seeking a Marketing Programs Manager to shape, coordinate, and measure marketing initiatives across our growing family of brands. You will work with Marketing, Sales Operations, Finance, and business leaders to ensure programs are strategically aligned, effectively managed, and delivering measurable value.

From managing marketing roadmaps and budgets to evaluating trade show investments, coordinating digital initiatives, and improving performance reporting, you'll play an

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field or equivalent experience.
• 5+ years in marketing programs, operations, or project management.
• Strong analytical and organizational skills with ability to manage multiple priorities.
• Experience creating performance reports or dashboards for leadership.
• Experience managing budgets, vendors, timelines, and cross-functional stakeholders.
• Ability to establish processes and accountability without direct authority.
• Strong communication and collaboration skills.

Responsibilities

• Own the marketing roadmap and translate objectives into actionable programs.
• Coordinate cross-functional initiatives with defined milestones and timelines.
• Develop marketing-channel strategies including trade shows and sponsorships.
• Manage event execution with strategic oversight and resources.
• Lead KPI dashboards, budgets, and governance for leadership.
• Evaluate performance and recommend resource allocation.

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Tools

Salesforce

Marketing automation

Job description

The Townsend Company is seeking a Marketing Programs Manager to shape, coordinate, and measure marketing initiatives across our growing family of brands. You will work with Marketing, Sales Operations, Finance, and business leaders to ensure programs are strategically aligned, effectively managed, and delivering measurable value.

From managing marketing roadmaps and budgets to evaluating trade show investments, coordinating digital initiatives, and improving performance reporting, you'll play an